Vanessa Paradis for H&M Conscious Spring 2013 Campaign

Spring is in the air at H&M now, as the brand has released the fabulous H&M Conscious spring 2013 collection, filled with blooming flowers and dreamy clothing pieces. The mystery and the romantic allure of the collection doubles thanks to stunning French beauty Vanessa Paradis, who has become the face of H&M this season. She looks utterly divine and feminine sporting those floral printed dresses, pants and delicate blouses featuring sustainable materials, such as organic cotton, Tencel and recycled polyester. Vanessa poses on the background of lush flora in a cozy apartment for the H&M Conscious spring 2013 campaign, photographed by Camilla Akrans, as well as stars in a short video, done by Johan Renck.

Vanessa Paradis for H&M Conscious Spring 2013 Campaign
H&M definitely knows how to pick its brand ambassadors and its latest choice is definitely the most exciting one. It was back in January, when the brand announced Vanessa Paradis its new face, teasing us with a couple of backstage photos from the H&M Conscious Spring 2013 Campaign.
Paradis, who has collaborated with French fashion house Chanel fronting their handbag and cosmetic campaigns, seems to be quite happy to work with H&M now, as she has stated: “I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”
The new H&M Conscious spring 2013 collection is filled not only eco-friendly garments, but also loads of style and trends. The collection brings charming maxi dresses and lightweight pants in floral prints, sassy mini dresses, khaki shorts, jackets and nature printed pieces, which will instantly breathe spring into your wardrobes. The collection will hit the H&M stores worldwide on March 25, 2013.

Vanessa Paradis for H&M Conscious Spring 2013 Campaign

Vanessa Paradis for H&M Conscious Spring 2013 Campaign

Vanessa Paradis for H&M Conscious Spring 2013 Campaign

Vanessa Paradis for H&M Conscious Spring 2013 Campaign

Vanessa Paradis for H&M Conscious Spring 2013 Campaign

Vanessa Paradis for H&M Conscious Spring 2013 Campaign

Vanessa Paradis for H&M Conscious Spring 2013 Campaign

Vanessa Paradis for H&M Conscious Spring 2013 Campaign
In addition to the stunning collection, H&M announces a new eco-friendly program. Those, who take a bag of unwanted clothes to the H&M stores, will get a voucher in return, and best of all the clothing can be from any label. However, customers are limited to bringing only two bags per day. Isn’t that great to hand in your old clothes for recycling purposes and in return get new fabulous garments from the H&M Conscious spring 2013 collection?

Vanessa Paradis for H&M Conscious Spring 2013 Campaign

Photos courtesy of H&M

Recent Posts

10 Hottest Steals of The Week

This week we were on a mission to bring fresh vibes into your life! We found the best deals for perfumes with breezy, fresh notes that will rejuvenate your mind, body, and soul. Slide through...

Blake Lively’s Most Seductive Outfits Ever

The queen of fashion, Blake Lively knows how to turn every single clothing piece into a sensation. Although this mega-popular star doesn't have a stylist like most do, she is still one of the best-dressed...

Selena Gomez x Coach Second Capsule Collection

After the major success of the first Selena Gomez x Coach collection, the brand announced the second one in March. Six months later, they’re releasing every single piece of the latest collaboration. Unlike the debut...

Urban Decay Is Showing “Real Skin” on Instagram

Flawless skin is an unwritten Insta rule when it comes to the world of makeup. Going through your feed you can't help but wonder what's the secret behind the Insta perfect skin. The beauty gurus...

Virgil Abloh, Nike & Serena Williams Team Up For “Queen Collection”

When Off-White first hinted at a Nike collaboration during the weekend, no one expected such a major deal. The two brands finally revealed that they’ve been working on an exclusive line inspired by no other...