Pierpaolo Piccioli’s First Solo Valentino Ad Campaign for Spring 2017

Less than a few months ago, we saw Mara Grazia Chiuri’s first solo Dior ad campaign for spring 2017, and now we can finally have a look at Pierpaolo Piccioli’s first solo take on Valentino’s spring/summer 2017 ad campaign!

Valentino Spring/ Summer 2017 Ad Campaign

Pierpaolo Piccioli’s solo venture with Valentino hasn’t, so far, disappointed the Italian luxury house’s followers, who were specifically thrilled to see Piccioli’s inspiration for his acclaimed Valentino spring 2017 ad campaign, especially after Chiuri’s overly successful Dior campaign.

As predictable as it sounds, Piccioli’s Valentino spring 2017 campaign is as inspiring as his very first solo runway show, which mixed Valentino’s signature details with new perspectives on fashion.

To better portray such a conceptual vision of the new season, Piccioli decided to combine new with old faces for this campaign, letting photographer Davis Sims capture iconic habitués, as well as beauties such as Turlington-Burns, Blesnya Minher, Mali Koopman, Liya Kebede, Ratner, and Fei Fei Sun. Christy Turlington was also part of the campaign’s pictures, a choice that will make those who love looking back at fashion campaigns from the Nineties feel extremely nostalgic.

Valentino Spring/ Summer 2017 Ad Campaign

The campaign’s pictures could be described as equally intimate and high-end, with Sims having captured personal moments backstage, at the spring runway show, as well as in studio, in what ultimately could be regarded as a powerful series of black and white portraits.

“The eternity of a portrait, the immediacy of a documented moment, the poised simplicity of introspection. A campaign that plays with time: what endures and what is unrepeatable,” explained Piccioli.

Definitely suggestive and romantically melancholic, the Valentino spring 2017 ad campaign is all about feelings rather than actual staples, as Mr. Piccioli had a clear idea in mind while conceptualizing and visualizing it. “I didn’t want this campaign to celebrate the collection, I wanted it to celebrate the values … it’s about the spirit, the feelings, the moment. More than usual? I don’t know. I didn’t think how it could be different, I just did what I felt,” he continued.

That is why, aside from the inevitable glimpses of the collection’s refined materials, soigné embroideries and detailing, such as the elegant turtleneck Turlington showcases in one of the pictures, the campaign is all about Valentino’s haute couture soul, which is constantly evolving itself while at the same time remaining true to its unique personality.

“I wanted to highlight change as a value, without denying the past,” he told the New York Times. “I think that change is a statement in this moment, but the value is not in the aesthetic change. The value is in evolution.”

Pierpaolo Piccioli’s first solo Valentino ad campaign officially debuts today, on January 4th.

Valentino Spring/ Summer 2017 Ad Campaign

Photos courtesy of Valentino

Recent Posts

Bella Thorne Faces Backlash Over Her New Makeup Line

Bella Thorne is a real chameleon when it comes to beauty. The star is no stranger to bold colorful makeup looks. Since every celebrity is getting a makeup line these days, Bella also decided to...

The Biggest Fall 2018 Makeup Trends

It's the last month of summer and we are already obsessing over the upcoming makeup trends. Fall is such a fun season to get experimental with bold makeup looks. So, let's get your face ready...

The Biggest Fall 2018 Shoe Trends

It's almost time to start flaunting fall outfits, which means it's time for new trends. If you are a real shoe maniac, you definitely need to know the latest news in the footwear department. Get...

Celebrities Are Obsessed With Tight Bike Shorts

Celebs managed to turn the sporty bike shorts into a sexy fashion moment. These skin-tight shorts are one of the biggest trends right now. Kim Kardashian didn't invent cycling shorts, but she is for sure...

Hot Celebrity Looks For a Night Out

Celebs love to party in jaw-dropping revealing outfits. If you want to look like a million dollar babe, flip through this article for some celebrity going out inspo. Kim Kardashian [caption id="attachment_106824" align="alignnone" width="700"] Photo...