Ralph Lauren Took NYFW by Storm with First See-Now-Buy-Now Collection
The Ralph Lauren mansion never looked as stunning as it did during New York Fashion Week unveiling the first Ralph Lauren fall 2016 see-now-buy-now collection, which is available for purchase at RalphLauren.com. The building was originally commissioned by Gertrude Rhinelander Waldo, New York heiress, and is located at 867 Madison Avenue – a fitting location for such a stately retail space! The location is one of Lauren’s flagship stores within New York, and the designer has shown his collections in there in the past, yet for the brand’s first consumer friendly line-up, the show was especially monumental.
The runway was set up outside the doors of the mansion, and was also a see-now-buy-now collection – the brand’s first venture into that increasingly trending realm of runway this year! The designer decided to keep that fact under wraps until just a few days ago, and made his show larger than life in order to commemorate the step forward.
The mayor’s office was even a part of the presentation, as Lauren called in some favors to have the entire block shut down. And to keep up with that stage of exclusivity, some of Hollywood’s hottest stars were sitting front and center for the show, including names like Jessica Alba and Julianne Moore, and he also had some A-list models that walked his runway, like Bella Hadid and Kendall Jenner.
With that epic setup and with the entourage of celebrity guests seated and ready, the Ralph Lauren fall 2016 collection began to walk down the catwalk. From the moment the show began, we were bombarded with oversized garments in masculine silhouettes, creating this powerful image of a professional woman in charge of the workplace. The models exuded that strength, even in the more feminine dresses interspersed through the collection.
For a great deal of the runway, the color palette was kept in neutral colors and some gold, but that trend abruptly ended on the 32nd look, a vibrant purple satin jumpsuit. This was the beginning of an eight-piece colorful segment that really helped to elevate the collection past its serious palette boundaries.
One common thread that bound everything in Lauren’s collection together was his use of Westernwear, which is a common trend over the past season from Lauren and in general. For instance, Jenner was found in Los Angeles sporting a vintage leather jacket that actually looked similar to the one she wore for Lauren’s show.
Much like his classic American themes, this collection focused on classics from the western states, like checked shirts and plenty of embroidery, reconfigured to be better suited for wearing in the city, and most of which were created in black.
The company’s revenue declined through 2015, so there’s some added pressure going into this new year that adds a great deal of pressure to the designer this time around. There was just too much going on at once for the label. But with the CEO switch last November, we can expect for it to begin to turn up, especially with a look like this sent down.
Better yet, the see-now-buy-now setup means we’ll be able to see some of his stunning looks on the streets very soon. With celebrities like Rosie Huntington-Whitely viewing the show, we just can’t wait to see who wears what!
Photos courtesy of Vogue