MSGM Spring/Summer 2016 Collection – Milan Fashion Week
Massimo Giornetti decided to draw inspiration from grunge and skater culture, all while bringing things together for the MSGM spring/summer 2016 ready-to-wear collection. He took aspects of today’s street culture and mixed it with 1970s skater culture – and the result stands before you. There was the androgyny of skater culture, yet he also incorporated feminine twists, and others that further still gave an air of elegance, almost. It is clear that Giornetti enjoyed himself in the use of fabrics, and the playful combinations of color and graphic patterns.
Each model was presented wearing a pair of staple skater shoes; some were heavy to the point of edging between skater and grungy. This allowed the designer to create looks outside of the expected without straying too far from the theme of the collection. A standout look of the show was his sheer blue dress with loose, floating strips over it, barely masking the model’s body. The fabric of this piece is so feminine, but the carefree edge was not lost, especially with the shoes and chain earring. The colors are so vibrant, and this shows the mastery of the MSGM line, in that they are able to skirt this line between their target street culture, but also women who want to feel that extra elegance while not being too formal for everyday use.
But then other looks were shown, such as a torn up purple flannel paired with the milky pink skirt with a torn hem. This ensemble is on the other end of the spectrum, and is on the line between grunge and skater, much as the shoes are.
He seems to take each look and mirror it across the board. He’ll show a pattern in one look coming across as harsh and dark, and in the next look he shows it being more on the feminine side. This really worked to his favor, and kept the vision of cohesion without making the looks too diverse. In some cases, however, he did stray a bit from his inspiration, in outfits such as his ruffled olive skirt and ruffled top. Nothing really screamed skater or grunge about this look, and seemed a little out of place in the MSGM spring 2016 collection – like a girl who wandered into the skate park on her way to school by mistake.
Massimo’s use of 3D patterns really paid off, and was easily the most striking aspect of his collection. Taking strips of fabric and weaving them into a dress was a stunner on the runway, and showed a successful use of craft mixing with fashion. Our favorite use of his 3D patterning was with his gold dress, featuring rectangles of blue and dark red, extending down past the dress in strips. Both of these looks were unique and fun, and paired nicely with the rest of the collection.
Overall, MSGM is a brand that can speak to a lot of the world. There is always a market for slightly eccentric, strong clothes that really tell a story and provide a unique image. The MSGM spring/summer 2016 collection really shows that Giornetti knows what woman he is dressing, and that he knows what he is doing in the fashion industry.
Photos courtesy of Vogue