Mohito’s Spring/Summer 2016 Campaign Is In Blossom
Polish model Anna Jagodzinska has been hitting it big in the fashion industry since 2008, and is now one of the most praised models from all over the world. She started off celebrating this year by covering the Elle Poland’s 2016 issue, and is now celebrating the warm seasons by starring in the most flowery ad campaign ever – Mohito’s spring/summer 2016 campaign. Captured by Polish photographer Mateusz Stankiewicz, who often works for the LLP group, Anna looks nothing but stunning and divine.
Part of the Polish LLP group (which also owns Reserved), Mohito is always in the front line when it comes to fresh, youthful fashions, and is little by little taking over the European market. For this specific SS 2016 collection Mohito focused on pastels and gauzy fabrics, adding elegant touches to the pieces through the layered ruches, the many off-the-shoulder necklines and lace embroideries. To better serve us some delicate springy vibes (although one just really needs to check up the brand’s Instagram account to get some overwhelming sources of inspiration), Mohito surrounded Anna Jagodzinska with Rose Quartz petals, one of Pantone’s colors of the year, making sure the model’s au naturel makeup and voluminous hairdo could perfectly match the collection’s attitude.
For its ad campaign, Mohito actually opted for all those ensembles, which have been dipped into this precious color, with the only exception of some midnight blue and vibrant indigo ensembles appearing here and there. While browsing through the collection on Mohito’s website, however, sequined, black, white and proposals in other colors quickly make their appearances too, although always reminding us the line-up’s main leitmotif is that of a classic and sophisticated elegance.
All of Anna’s outfits exude an effortlessly chic allure, even when the cuts and lace appliqués definitely showcase the collection’s sultrier side either through curve-hugging bodices or fitted culottes (not to mention the sheer lougewear slip dress with white lace embroideries). This ad campaign really seems to encourage us to find something to not only wear, but also especially to feel at ease and sensual in.
Other interesting proposals include high-waisted mid-calf lace culottes (which, of course, have been adorned with flowery embroideries too), a gauzy pink bomber jacket meant to be paired with an equally pink lace pencil skirt or a denim piece (throughout its SS 2016 collection Mohito gave its unique point of view on the athleisure trend too), a lace crop-top and, lastly, a sensual vibrantly blue mini dress with see-through decorations. The collection is filled with utterly cute accessories and elegant clutches as well, so we could fairly state that along with Mohito’s clothing pieces definitely comes a full package of stylish accessories!
Photos courtesy of Mohito