Massimo Dutti Summer 2012 Ad Campaign

Simplicity is proved to be the best option for any occasion and season, a timeless trend that also features loads of chicness, luxury and style. All those, who still think that the only path to making a statement is going for too complex outfits, are welcome to the simplistic world of Massimo Dutti. Every single collection of the Spanish label is packed with loads of attitude and effortless elegance, yet no line goes over the top with too many embellishments, too complicated designs and cuts. Featuring Maryna Linchuk and Monica Sawicka and photographed by Hunter & Gatti, the latest Massimo Dutti summer 2012 campaign once again proves that simplicity is the winner in fashion.
Sophistication, elegance and femininity are best reflected through classy silhouettes and soft tones, which never appear too sound and come as a breath of fresh air. This is the style concept adopted by Massimo Dutti for the summer 2012 season and it’s just charming. Instead of trying eye-catching and bold outfits, this season, go for breathtaking maxi skirts, luxurious jackets and cardigans, worn with flirty blouses. The choice of lightweight fabrics and delicate colors leads to ladylike minimalism and understated elegance, which create the best recipe for making a classy statement without going for too capricious pieces.


Alongside lovely monochromatic options, the Massimo Dutti summer 2012 campaign also shows gorgeous prints with a touch of eclecticism. A well-defined retro allure comes down from this voguish line and makes one just long for those items. Color-wise, try pristine whites, soft pinks, light greys and subtle gold tones, which are definitely timeless.
Some of the loveliest trends of the summer season reflected in the Massimo Dutti summer 2012 collection are pleats and lacy outerwear. This summer, try to look as sophisticated and feminine as possible. Adopt the ‘less is more approach’ in fashion and become a real trendsetter with the help of Massimo Dutti.

Photos courtesy of Massimo Dutti