Lana Del Rey for H&M Fall 2012 Campaign

It was back in July when finally the news was confirmed that 26-year-old Indie singer Lana Del Rey is the new face of Swedish retailer H&M. Now, the full H&M fall 2012 campaign has been unveiled featuring the beautiful singer and captured by Inez van Lamsweerde and Vinoodh Matadin. Seems like Lana has brought a sweet autumn for H&M, as we can see mainly soft pastel pink shades, whites, feminine floral prints, and all this is spiced up by Lana’s personality. She brings classics to the collection, femininity and her unique style.


The H&M fall 2012 campaign shoes Lana Del Rey quite in line with the image she is famous for. The creative director for H&M, Donald Schneider, called it “very L.A. noir” and it’s true thanks to the presence of pastel colors, retro hairstyles and bling. The collection features delicate knitted sweaters, skinny pastel jeans, skinny floral printed pants, peplum blouses, chic white coats, body-hugging mini dresses, short skirts and gorgeous shoes. No wonder, the collection will appeal not only to the fans of Lana, who want to borrow a bit of her style, but also great fans of ladylike fashion and sophistication.
Lana Del Rey is also to star in another H&M campaign coming in winter, as well as in a short film titled “Blue Velvet”, which will be released on hm.com on September 19. Stay tuned to see more photos and learn more H&M news!

Photos courtesy of H&M

Recent Posts

10 Hottest Steals of The Week

This week we were on a mission to bring fresh vibes into your life! We found the best deals for perfumes with breezy, fresh notes that will rejuvenate your mind, body, and soul. Slide through...

Blake Lively’s Most Seductive Outfits Ever

The queen of fashion, Blake Lively knows how to turn every single clothing piece into a sensation. Although this mega-popular star doesn't have a stylist like most do, she is still one of the best-dressed...

Selena Gomez x Coach Second Capsule Collection

After the major success of the first Selena Gomez x Coach collection, the brand announced the second one in March. Six months later, they’re releasing every single piece of the latest collaboration. Unlike the debut...

Urban Decay Is Showing “Real Skin” on Instagram

Flawless skin is an unwritten Insta rule when it comes to the world of makeup. Going through your feed you can't help but wonder what's the secret behind the Insta perfect skin. The beauty gurus...

Virgil Abloh, Nike & Serena Williams Team Up For “Queen Collection”

When Off-White first hinted at a Nike collaboration during the weekend, no one expected such a major deal. The two brands finally revealed that they’ve been working on an exclusive line inspired by no other...