Lacoste Decides to Go Couture
If you thought Lacoste was only polo shirts, shoes, and awesome handbags, you are dead wrong. Plus, it is not all about the crocodile either! It appears that the French clothing company founded in 1933 that was known to date for its higher end quality ready to wear pieces, particularly the polos, along with its accessories, has decided to take the couture route. It also appears that the crocodile has been traded in for… wait for it… Pac Man!! Okay, not entirely. That is just one shirt. But really, what is up with all the cartoonish characters of the latest Lacoste Couture fall 2015 collection?
We love sports. Who doesn’t love sports? Forget just exercise at the gym, we are talking about open-air games and challenges to beat. We are talking about a whole boatload of awesome that requires special attention to stylish detail, of fashion grounds that include something more than those tennis skirts. You want some sparkle, something more than just the cliché. Athletic fashion senses have been honed of late, so why not have Lacoste offer a different sort of variety as well? Something fashion forward yet still sporty, slightly feminine but meant for the ladies who just love walking around in a T-shirt. Lacoste was inspired by tennis a while back, so we can keep to the theme but add on to it now, no? The brand has heard the pleas of the simple people who just love the label but are tired of the same old styles, a new collaboration with the legendary couture embroider Maison Lesage coming into play here.
We are given a series of 8 haute couture Lacoste pieces, with embroidered crocodiles in cartoonish form, Pac Man tennis balls with a Pac Man grid in the back, and graffiti style tagging that reads Rene did it first. Jean Rene Lacoste certainly did it first, nicknamed the crocodile for his tenacity on court and his 7 Grand Slam wins around the world. It was his tennis shirts that dominated the world of retail at that point. The latest Lacoste fall 2015 collection of couture includes also the crocodile, a trademark embroidery on each polo shirt, on the collar instead of the chest, working in the other designs as well all around. This is a brand always known for winning, for being affordable enough to be worn by most people, for being just the right shape and size to be dressed up or down, according to an individual’s needs. The new Lacoste Couture polos were debuted in the latest issue of “The reality show” but a few days ago, a French magazine covering the couture styles of the top brands. In this case, it was covering how the brand’s sporty sensibility was matched with the Parisian je ne sais quoi with such ease by Felipe Oliviera Baptista. Whatever may be the case, we want a Pac Man shirt!
Photos courtesy of Lacoste