The best way of showing the style and beauty of a collection is to do it through a good campaign. This is one statement that every designer and brand knows, and they do their best to every time sizzle with their creative mind and unique theme. Luxurious fashion house Hugo Boss takes us to one of the most amazing cities of Europe and the entire world, Barcelona, to show its new women collection for the cold season. Featuring supermodel Jac Jagaciak and male model Ryan Burns, the Hugo Boss Orange fall/winter 2012-2013 campaign definitely makes us plunge into a sweet daydreaming thanks to skilful photographer Cédric Buchet. As for the style presented in the photos, youthfulness and modern touches dominate the scene.
In the gloomy mood of the cold season, injecting lots of colorful touches and youthfulness to your wardrobe is definitely one of the best strategies to stand out in the crowd. Thus, the Hugo Boss Orange fall/winter 2012-2013 collection manages to stand out thanks to the vibrant greens, orange touches and rich burgundy tones. Denim still reigns in the new season and the legendary label brings lots of denim staples. Black and leather are other amazing trends reflected in the collection through a multitude of beautiful pieces and accessories.
Cozy knitted sweaters, abstract prints and colorful jackets are some of the amazing pieces that Hugo Boss brings for the cold season. Although there are gorgeous feminine dresses also present in the collection, it’s quite vivid that the brand was trying to make practicality and functionality the main focus. Comfort is another area concerned, which can be seen through the amazing footwear options. The brand’s message is clear: no sacrifice is needed in order to create a fashionable image.
As for the accessories department of the Hugo Boss Orange fall/winter 2012-2013 collection, one can see mainly classic and versatile designs, such as spacious handbags, comfy boots and scarves. For a more interesting allure, opt for a pair of statement sunglasses or a vibrant watch and you’ll definitely convince everyone in your style awareness. For inspiration on styling, have a nosey at the Hugo Boss Orange fall 2012 campaign!
Photos courtesy of Hugo Boss