H&M Embraces Black for The Winter 2015 Collection
The warm weather hasn’t all disappeared yet, but the chill is in the air, and H&M has us excited about the cold weather. Australian beauty Catherine McNeil was cast by the apparel brand, and was the perfect choice to portray the new clothes included in the H&M winter 2015-2016 collection.
As was to be expected, fur is on the line for the brand, as well as a wide range of silhouettes. The target woman for this collection reaches a wide range of possible customers. Some looks bring a clear sense of femininity to the collection, while others level it out with some androgyny. Overall, the H&M winter 2015-2016 collection is geared more toward the feminine crowd, but the balance gives the line some diversity.
McNeil has an intriguing beauty. She has the facial structure to pull off a masculine style, but has an overall feminine charm, making her the perfect model for this lookbook. She can take those androgynous twists and bring them to a whole new level of aesthetic appeal. The clothes are unique and interesting on their own, but McNeil brings them to life. The campaign also used McNeil’s tattoo in a seductive peek-a-boo display, giving the shots a bit of the H&M edge.
The easiest thing to see about the collection is the color – or lack thereof. Apart from one exceptional maxi dress featuring colorful butterflies, the whole collection is black. The different fabrics and textures make it so the color isn’t boring, and the monochromatic palette will be appealing to a wider variety of customers.
The androgyny came in the form of structure and sleeves, creating a less-feminine take than there otherwise would have been. The maxi dresses on the other hand embraced the femininity. All of the looks in the line are perfect for the time of fall that’s not quite cold, but leading up to winter’s biting chill. But the looks also move a step ahead of that and can be further layered to be worn in winter or worn with less layers for spring/summer. Much in the style of apparel companies, H&M knows the importance of garments translating between seasons. Of course, the brand is bound to come out with to-die-for trends and looks that will make customers forget about the looks they first bought in the first place.
Basic pieces with a fashionable twist are the basis for the H&M winter 2015-2016 collection, and are all variations of pieces women have or should have in their closets. A cozy (in this case fur) coat, a maxi dress, and a sleek tuxedo pant and jacket make up the staples in the collection, with some room for the simply fun and flirty dresses added as well.
H&M has us all prepared for the winter months, with trendy apparel sure to help any woman stand out. If something is on-trend for the upcoming season, you can be sure to find it in H&M’s new collection, and this season’s campaign was not an exception.
Photos courtesy of H&M