GUESS Holiday 2015 Ad Campaign

GUESS went red for its holiday 2015 ad campaign. The cast models embodied the bold red bombshell looks the ad was trying to focus on, and it resulted in a truly stunning photoshoot laced with classic beauty. Grace Elizabeth, Jacey Elthalion, and Megan Williams were the models featured in the photoshoot, sporting the brand’s newest collection for the end of 2015. This holiday season, the GUESS woman isn’t afraid to stand out in a crowd, and instead embraces the individuality by polishing herself off with bright red lipstick, this paired with the shining, wavy hair for the perfect, classic bombshell look.

GUESS Holiday 2015 Ad Campaign

Not unlike the name of the brand, anyone sporting GUESS’s newest line will be a mystery; she will keep people guessing who she is all night long. The brand’s use of red and metallic in this line further shows this, since bright colors and sparkle aren’t made for the woman who wants to fade into the background.

Some looks were subtler, while some left little to the imagination as far as modesty. The floor-length gown with a center cutout can be played more demure than other looks, but could also have the opposite effect, all depending on who is wearing it and with what intention. Other looks featured deep V’s and high hemlines, showing a large amount of skin, which is perfect for women who just want to flaunt their favorite curves. Of course, with layering, many looks in the GUESS holiday 2015 collection could be made to be more modest, but this ad campaign would rather grab onto the sex their garments exude and create a bombshell of a woman to model that. Such is the nature of the GUESS woman, this season in particular.

This risqué collection of clothes is stunning to look at, especially with the models cast. This casting, mixed with the simple yet bold backdrop of reds and bright hues created a setting for the perfect amount of sex appeal and power to charge the entire ad campaign. Red is a daring color in so many ways, because it is linked to a great many powerful symbols – love, sex, anger – and it’s easy for one’s emotions to take off, just by looking at so much power exuding from one campaign.

And even amid all of this, the clothes are able to shine and speak for themselves. You can look at the photos and see the models and their personas, and you can look and see the clothes individually, which is less common than one might be led to believe. It’s easy to let one aspect overpower the other, but GUESS’s ad campaign is demonstrating what can happen when they find the perfect balance.

Red is seduction. And sometimes there’s nothing more powerful than that. GUESS is saying that by wearing these flashy clothes, there’s nothing stopping you from exuding the same level of sex appeal or power that these models do. If you like the clothes but don’t want to stand out that far, then they can serve that purpose if you will it. But GUESS wants each woman to consider the possibility and potential of being bold and deciding to stand out in the crowd.

Photos courtesy of GUESS

Recent Posts

Bella Thorne Faces Backlash Over Her New Makeup Line

Bella Thorne is a real chameleon when it comes to beauty. The star is no stranger to bold colorful makeup looks. Since every celebrity is getting a makeup line these days, Bella also decided to...

The Biggest Fall 2018 Makeup Trends

It's the last month of summer and we are already obsessing over the upcoming makeup trends. Fall is such a fun season to get experimental with bold makeup looks. So, let's get your face ready...

The Biggest Fall 2018 Shoe Trends

It's almost time to start flaunting fall outfits, which means it's time for new trends. If you are a real shoe maniac, you definitely need to know the latest news in the footwear department. Get...

Celebrities Are Obsessed With Tight Bike Shorts

Celebs managed to turn the sporty bike shorts into a sexy fashion moment. These skin-tight shorts are one of the biggest trends right now. Kim Kardashian didn't invent cycling shorts, but she is for sure...

Hot Celebrity Looks For a Night Out

Celebs love to party in jaw-dropping revealing outfits. If you want to look like a million dollar babe, flip through this article for some celebrity going out inspo. Kim Kardashian [caption id="attachment_106824" align="alignnone" width="700"] Photo...