How Gucci’s Style Has Evolved, from Frida Giannini to Alessandro Michele
Every brand goes through a massive style change at one point or another, revamping their label and really upscaling their image. In many cases, a change in looks also requires a change in creative directors, for each designer has his or her style and not all can adapt to the world as quickly as need be. And then, of course, there are those artists who throw us all for a loop by creating new fashion trends all together, changing the way the House looks over time. When Alessandro Michele was appointed creative director for Gucci, the House has undergone major changes in terms of style from the days of Frida Giannini, getting a more bohemian and romantic turn and taking the fashion world by storm with those intricate designs and heavy embellishments. And then, of course there is the whole gender-blending trend that is really big of late, the changes appearing very clearly for all houses across the board.
In terms of Gucci, the light makeup, uncombed hair and the gender-blend trend show that models have come a long way from how they were styled under Frida Giannini and how they are now sent out onto the runway by Alessandro Michele. We are not sure which we prefer more, but the natural looks are definitely more appealing and make us general people feel good about ourselves in our everyday lives. We suppose designers thought that if it was going to be too hard to get everyone to adapt to their ideals, it might be better for them to adapt to our tastes and wants instead.
Giannini and Michele have been designing for Gucci only a year apart, but the evolution in looks is quite easy to spot. While the former preferred rigid silhouettes and clear lines, the latter clearly opts for a sex appeal that comes from some that unconventionally blurred lines, whether it is for the women’s or men’s collections. While Giannini created a fall 2014 look that was about a woman wearing clothing that pleased her own senses and was more about the glamour, Michele’s approach is to highlight quirky youth and a romantic spirit. Michele balances the past and the present and looks towards the future, while Giannini loved to focus on Italian craftsmanship, archival iconography, and a jet-set lifestyle.
If we are to look a the different styles we see on the Gucci runway, we notice that gender has lost meaning as of 2016, while we absolutely loved the 2015 designs. It is a matter of personal taste really, but since this year is all about the blurred lines, we shall let it pass. Plus, who does not have fun cross-dressing? To this day, wearing my brother’s or now my husband’s clothing gives me a certain thrill. It is that desire to change around the stereotypes that Gucci capitalizes on, as we begin to miss the olden days when those stereotypes prevailed more openly in the world of fashion.
Photos courtesy of Vogue