Givenchy Spring 2016 Ad Campaign
Who is on your top 10 list for the best designer houses around the world? For us, Givenchy certainly tops it off, falling somewhere in between Elie Saab, Gucci and Chanel. This is probably the result of their artistic and highly independent approach to clothing design and accessorizing, something that we have looked forward to quite keenly season after season, Fashion Week show after Fashion Week show. We have fallen in love, been shocked out of our lives, coiled back and found ourselves attracted to the creations all at the same time, for Givenchy is one of the most inventive of fashion labels out there and few would dare disagree.
For the Givenchy spring 2016 ad campaign, Riccardo Tisci has decided that it is positive vibes we want to be spreading, the advertising images clearly depicting his mood. There is a form of sexy joy here, of calm and restlessness all at once, that bubbly feeling inside your gut that is like an itch you can’t scratch but oh so very much loved. While generally there is something dark and threatening about a Givenchy campaign, this time around that has been spun towards a more positive, family-oriented piece, while we still notice a bit of the typical effects. The power is still there, but we notice also a focus on love and togetherness.
Models included in the Givenchy SS 2016 campaign include: Isis Bataglia, Lexi Boling, Leila Goldkuhl, Kris Gottschalk, Imaan Hammam, Issa Lish, Lineisy Montero and Greta Varlese. The Givenchy spring 2016 line-up in of itself features a whole lot of lace and a touch of delicate nature to the powerful suits, lots of black and white color blocking and a feminine touch to the rather moot industrial setting. We see Natalia Vodianova and Candice Swanepoel, who are are joined by a crew of suited-up men. Gemma Ward, Mariacarla Boscono, Lara Stone, Joan Smalls, Miranda Kerr and Iselin Steiro come into the foreground as well, looking rather lovely.
The whole campaign seems to be an ode to lower Manhattan, a tribute to the city that is all brick walls and steel structures. The photos themselves are like postcards sent overseas to those dear to our hearts, with declarations of love adorning the lower portions of the pages. It is a rather interesting take on everything really and we are loving every second of it.
Fashion has long been used to express the thoughts and opinions of designers, with Tisci now pointing towards a world that is all black and white, where sending out positive energy will help make it a better place. It almost reminds us of a certain dystopian appeal and we are not sure how to feel about that. All in all though, this is a collection of lace and suits, powerhouses and delicate femininity.
In 2015, his mantra was “I believe in the power of love” and now it appears Tisci is trying to capture it all. The Givenchy spring 2016 campaign is set to be part of certain March magazines, and we are thinking that his message of love will inspire a new rather modernistic hippie movement where people call for peace and everyone is accepted is friend and brother or sister.
Photos courtesy of Givenchy