Why Riccardo Tisci Decided to Make Givenchy’s NYC Show Public
With exactly one week left until the fashion weeks kick off, most of the avid fashion followers are actively searching for ways of sneaking into a fashion show without an invitation in order to be one of those lucky fashion show attendees that have the privilege to see the upcoming fashion trends form live. Of course, when it comes to such world-famous names as Chanel, Louis Vuitton, Dolce & Gabbana or Givenchy, very few commoners have the opportunity to be among the guests at their shows, however, this time around you can be one of them! Riccardo Tisci is breaking the mold by taking the upcoming Givenchy fall 2015 runway show from Paris to New York in order to celebrate the opening of the luxury brand’s Manhattan flagship on Madison Avenue and, what’s more, he opens the show to the public, giving all the Givenchy fans the unique opportunity to get free tickets to the show on a first-come, first-saved basis. While the show is scheduled for September 11, 2015, the lucky owners of the tickets are supposed to fill out a registration form on givenchynyfw15.com starting with September 2 (today!) to be among the 1200 lucky spectators (note that the brand has already set aside 280 of the tickets for FIT, Pratt Institute, the High School for Fashion Industries and Parsons fashion students).
Of course, getting a free ticket to Givenchy’s runway show, the venue for which hasn’t been announced yet, is a once-in-a-lifetime chance for everyone, unless you are a famous fashion blogger or It girl that has a reserved seat at any important fashion event. Although the free ticket holders will not sit next to the celebrities at the show, it’s still a thrilling experience, a dream come true if you are one of those devoted fans of the house. If you don’t manage to register online and get your free ticket to the show, you’ll still have the opportunity to follow every bit of the show browsing the #GRTnyc17 hashtag or coming back to check our review of the complete collection shortly after the show.
We surely are very excited to see the outcome of such a new way of organizing a fashion show, but still we can’t stop wondering why Tisci decided to make Givenchy’s show public. After all, Tisci’s decision makes luxury fashion so “non-exclusive” and completely destroys the high wall making it so untouchable and unreachable. It seems like this has been Tisci’s dream to open the brand’s doors to all their fans, as he revealed to WWD saying: “Opening to the public was my dream for many, many years.”
Having grown up in a poor Italian family after the death of his father, Tisci understands what it feels like being deprived of a certain chance, joy, a dream that may die without coming true. “So that puts me back in the past,” Tisci explains. “You know, fashion is amazing and very exclusive. But [I’ve long thought] one day I would love to do a show where anybody — which is the reality — could be a part of it.”
The choice of the city for this exceptional show isn’t by chance either, as firstly, the brand highly appreciates the American market and secondly, New York has always been a special city for Tisci, as his mother always told him that his father would always promise her to take her to the Big Apple, however, he unfortunately never had the chance to because he died very young, when Tisci was still a baby. Throughout his life Tisci always had the dream to take his mother to New York City, since he was the only boy of the family and he found it his duty to realize the dream of his late father. And he did this, but a few years ago, when he won the CFDA award.
When it comes to the date of the show, September 11, Tisci says: “It’s a very delicate day for America, and so the show is going to be a celebration of family and love.” He then revealed to WWD: “On this day, what I’m trying to achieve is literally a celebration of love. Everybody has one thing in common, it’s love. Love is free, it’s for rich people, it’s for poor people. Love is love. Something so natural, so real. That is my point for today. I hope people are going to receive it in a very positive way.”
The much-anticipated Givenchy spring 2016 fashion show will take place on the street, which he doesn’t want to name yet, and it will be shown live at various Manhattan outposts as well, so the entire city will literally have the chance to watch it live. We hope Tisci’s show will be a success and will inspire many a luxury fashion house to plan similar pleasant surprises for their followers.
Photo courtesy of WWD