DKNY Fall 2016 Ad Campaign Embraces a ’90s Grunge Mood
Captured in New York, the newest DKNY fall/winter 2016-17 ad campaign is finally here with an accompanying captivating, Nineties-inspired short video. Lensed by famous photographer Colin Dodgson, the campaign features models Selena Forrest (who also starred in Proenza Schouler’s fall 2016 ad campaign), Stella Lucia and Alice Metza wandering in the city, all dressed up in the edgiest DKNY FW 2016-17 proposals.
Bold logos, flannels and hair parted in the middle… The DKNY fall 2016 fashion campaign greatly draws inspiration from its ready-to-wear line-up, without going for a juxtaposing theme, like some of the most recent fall ad campaigns choose to embrace. Like the runway collection, the campaign also takes us back to the most grunge decade of all, focusing on what being a teenager/twenty-something in New York meant during the Nineties.
Ever since their appointment as DKNY’s creative directors in 2015, designers Maxwell Osborne and Dao-Yi Chow have never been afraid to show their commitment to both the city of New York and the fashion house’s signature aesthetics, which has undeniably influenced both the fashion industry in general and the New Yorker suburban cultures to a great extent.
Born in California in 1984 (and thus a teenager during the Nineties), photographer Colin Dodgson perfectly embodied the collection’s spirit, translating its mood to soft focused photos spiced up with some strong, dreamlike vintage touches (all of the shots almost look like Polaroid pictures).
The campaign also features art director Christopher Simmonds’ ‘magic’ touch, whose commitment to such themes is no news. Born in England in the Eighties, Simmonds is well-known for being exceptionally able to encapsulate any fashion house’s visions in a single fashion campaign, as specifically seen in Gucci’s latest revisited aesthetics and campaigns.
Styled by Charlotte Stockdale and with hair and makeup done by Akki Shirakawa and Mark Carrasquillo accordingly, the DKNY fall 2016 fashion campaign focuses both on the collection’s must-have looks and on its soon-to-be It-bag and accessories.
From geek-inspired eyeglasses and feminine watches to delicate lingerie pieces to heavyweight logo-printed black sweaters and urban-inspired boots, the campaign offers us two different sides of the collection, proving that one single style is always more multi-faced than what it appears to be on the surface. One could easily sport a grunge-inspired outfit, yet completing it with a delicate accessory such as a silver-toned watch, or even a sophisticated mini handbag perfect to carry everywhere around.
As for the campaign’s absolute protagonists, besides the top models of the moment – Selena Forrest Stella Lucia and Alice Metza – the campaign also features one of the label’s ultimate it-bags too, namely a squared earth-toned mini luggage bag that combines Nineties and more modern vibes into one single piece thanks to its structure and striped embroideries, being officially appointed as the campaign’s non-human model.
Photos courtesy of DKNY