Known for her quirky shoe designs, Charlotte Dellal (the woman behind Charlotte Olympia creations) is taking over the activewear world by utilizing her signature aesthetics for a whimsical 10-piece capsule collection set to launch in May, 2016. To launch her activewear line, Charlotte Olympia has teamed up with activewear and lifestyle brand Bodyism, which let her combine her one-of-a-kind looks, such as the leopard prints and the kittens faces, with the label’s signature spiderweb logo and athleisure-approved materials.
Bodysim, whose motto is to spread the ‘clean and lean’ philosophy to the world, was founded by James Duigan and Nathalie Schyllert around 10 years ago, and is one of the first activewear brands whose aim was turning workout ensembles into bold fashion statements. Behind Bodyism works a team of professional experts who make sure our bodies are in good hands indeed, both physically and spiritually. Personal Trainer Duigan has, in fact, smitten many celebrities, including Rosie Huntington-Whiteley and Elle MacPherson, with his cozy activewear designs and holistic approach to health, providing us with a nutrition-packed diet and some simple, 15-minute core exercises one can practice at home too.
Nathalie Schyllert, Bodywear for Bodyism’s director and co-founder of Bodyism (which could be regarded more as a movement), took the time to explain us why Bodyism’s headquarters chose to team up with Dellal, revealing the designer’s unconventional aesthetics are perfectly in line with Bodyism’s philosophy, and just proving once more that activewear can indeed be fashionable and wearable from daytime to nighttime. As for Dellal herself, the talented designer appears to be excited about the partnership and the opportunity to work with Bodyism’s team (they share a longstanding friendship with each other).
“I wanted to design a range that could be worn out and about, or for working out in the gym,” she told WWD. “I wanted to add a touch of glamour to sportswear so that you can feel dressed up, even when you’re on the go.”
And just by looking at the proposals, one really gets the chance to see what it means to combine fancy designs with workout-approved pieces. From leggings to sports bras, from sweatshirts with kitty designs that are just too cute to handle to gym bags, the Charlotte Olympia x Bodyism activewear 2016 collection will just work as the best daily motivation to work out and take time to cherish one’s body goals. As for the capsule collection’s price tags, they range from £75 (circa $108) to £295 (around $425), and you’ll be able to find the pieces at Harrods, Shopbop.com, Stylerunner, Isetan and Rubaiyat. They will roll out internationally in June though, as Bodyism has chosen to stock the collection exclusively for the first month.
As for Dellal, we have to say that it has been extremely interesting to follow her latest new wrinkles: besides starting out the year by hosting her first runway show at the London Fashion Week in February, Dellal has launched a series of collaborations that, aside from this one with Bodyism, included a risqué lingerie and boudoir-inspired shoeline with Agent Provocateur and a 26-product beauty range with MAC Cosmetics. She is a glutton for punishment indeed!
Photos courtesy of WWD