Charlotte Gainsbourg Stars in The Winter 2017 Campaign for YSL

Charlotte Gainsbourg Stars in The Winter 2017 Campaign for YSL

The amazingly talented French actress Charlotte Gainsbourg is the star of the new campaign video for Saint Laurent named “#YSL09”. The daughter of Jane Birkin and Serge Gainsbourg grew up into a successful singer, actress, and fashion icon. Charlotte is the new face of the luxury French house, Yves Saint Laurent.

The new fashion director of the brand, Anthony Vaccarello, decided to go back to Saint Laurent’s roots and show everyone that no one does it better than a Parisian. Vaccarello has been leading Saint Laurent for less than a year, and he is not the first one to find inspiration in a woman of the Gainsbourg family. His predecessor, Heidi Slimane, had the legendary Jane Birkin (Charlotte’s mother) star in the campaign for Saint Laurent in March 2016.

Charlotte Gainsbourg Stars in The Winter 2017 Campaign for Saint LaurentCharlotte has been more than successful in many fields. She is nurturing a very unique and distinctive style and has been a role model for many women. Her acting career has many bright points, including her appearances in many Oscar-worthy movies such as Nymphomaniac, Melancholia, The Tree, Confessions of a Child of the Century and more.

Her close relationship with Vaccarello and Saint Laurent was confirmed on many occasions. Charlotte was following his first show for the brand last fall alongside her mother and half-sister Lou Doillon. She wears clothes with Saint Laurent’s signature on a regular basis. This collaboration is just another step up the ladder for the young French trendsetter.

Charlotte Gainsbourg Stars in The Winter 2017 Campaign for Saint Laurent

The 46-second video was shot at an abandoned industrial space in Los Angeles. Gainsbourg appears in a short, glittery, asymmetric one sleeve dress from the Winter 2017 Collection. She is slowly but fiercely walking in her YSL no-heel shoes while holding a bag. She gently sways the new ultra-long statement clutch by Yves Saint Laurent. Charlotte wields the new Saint Laurent bag like a weapon. Just more proof that French girls can pull off any look. The video was directed by Nathalie Canguilhem and was released on Wednesday.

Charlotte is currently attending the Cannes Film Festival where she is presenting her latest movie, Ismael’s Ghosts, in which she stars with Marion Cotillard. The actress shined at the first night’s red carpet wearing an extremely short glittery dress by — who else? — Saint Laurent.

Charlotte Gainsbourg Stars in The Winter 2017 Campaign for Saint Laurent

Photo Courtesy: Yves Saint Laurent

Written by Martina Todorovska
Martina Todorovska is a content contributor for fashionisers.com and a full-time freelancer focused on the fields of fashion and beauty. What started as a way to stay busy and updated with fashion trends, turned out the be the job of her dreams. She is a graduated Doctor of Dental Medicine and currently finishing her Master Studies.