Chanel Spring/Summer 2016 Campaign
If there is one thing that can be said about Chanel, it is the innate ability to make you want to drop what you’re doing and hope on a plane to anywhere. For the past few seasons in particular, Chanel has been all about the journey – the travel – and less about the actual destination, which has produced a fine run of showings. The work from the past year all seems to be culminated in the Chanel spring/summer 2016 campaign.
Creative Director of the brand Karl Lagerfeld put together the showing, and decided to show just what he wanted, and nothing more. Chanel’s clothes have lately been a bit over-the-top for ready-to-wear, so seeing the garments with the contrasted background of an everyday street really helped to put things into a daily perspective. This decision really worked in Lagerfeld’s favor, on top of the fact that he had two stunning models to work with for the shoot.
Argentinian model Mica Arganaraz and Dominican model Lineisy Montero perfectly embodied the timeless essence of Lagerfeld’s shoot, with their unique facial structure. The women dominated each frame, yet still managed to give the clothes and accessories the perfect amount of limelight. When a model buys into their character, it makes the customer want to buy into the campaign; and I’ll vouch by saying these shots made me want to own each look – even the garments I would likely otherwise not look twice at.
The setting, paired with the models, paired with the clothes created the atmosphere for a beautiful photoshoot. And from a surface perspective, Lagerfeld seems to have accomplished everything he would have wanted to, going into the campaign.
But of course, nothing could have been accomplished without those working behind the scenes. Carine Roitfeld was tasked with styling the photoshoot, while Tom Pecheux did makeup and Sam McKnight styled the hair. Between these three people, it wouldn’t have mattered what the models were wearing, because they would have everything they needed to storm the photoshoot.
As such, however, the clothes and accessories are the head to the Chanel SS 2016 campaign. For the past couple of years, Chanel hasn’t produced the most exciting of clothes. This brand has always fluctuated, between showing classic silhouettes and something a bit more flamboyant, but this level of styling shows a tremendous improvement. While the clothes alone fall to one side of the spectrum, this styling from head to toe makes for a totally wearable, chic look for the woman on the go.
And, as for any woman on the go, accessories can make or break an outfit. So naturally, the luggage played a major role in the frames. Chanel is one of the best brands to look to for travel accessories and luggage, so showcasing a set was the perfect move, especially with the amount of flying for business and pleasure that occurs during the spring and summer seasons.
For any purpose Lagerfeld sought to achieve, he achieved it and then some. The Chanel spring 2016 campaign shows a lot of promise for future Chanel work, and we can only hope to see this balance between restraint and fun for future seasons and shows.
Photos courtesy of Chanel