Chanel Cruise 2016 Campaign In the Open Air
Chanel’s sugary-sweet 2016 resort collection has made its off-the-runway debut, in a photoshoot featuring the Korean inspired designs outdoors for the brand’s 2016 cruise campaign. Models Charlotte Free, Stella Lucia, and Kitty Hayes personified the Chanel woman, beginning to bridge the gap between runway and street style.
There is no more important stage than the real world for any designer, so creative director Karl Lagerfeld really embraced that aspect for the cruise line. The Korean inspiration is able to shine in a new way on this stage, because we can start to see past the extravagant beauty, and focus more on how the pieces could function in day to day life, especially for its intended resort purpose. Without the bells and whistles (i.e. the hair and hair accessories), you can really see how the looks translate to the real world.
Even for the Chanel cruise 2016 ad, the models were featured wearing over the top makeup, namely the primary-colored eyeshadow used, but it really works for the photoshoot. This collection seems to have taken one step from the runway, but not quite down to reality, still maintaining a certain level of fantasy and intrigue.
Each frame features a different trend from the collection, in an abstract yet decisive category system. Subtle greys were featured together, just like the colorful knits, traditional-Korean style dress, and black and white floral. The final frames jumped into the line’s beautiful color usage, ending the shoot with a bang, the simple, bright colored miniskirts and blazers, finally ending with the gorgeous abstract prints.
These looks are perfect for the vacationing woman, which we could already see in the designs as they walked the runway. Seeing the designs in nature highlights the purpose behind each garment, and reminds us of the reason this collection was created in the first place: to be worn by women, at their fabulous travel destinations, or even for their everyday wardrobes, as many of these pieces could be easily translatable into a comprehensive streetwear look.
Despite the fun silhouettes, bright colors, and beautiful background, the Chanel cruise 2016 campaign seemed to be lacking a sense of joy. This seems to be a stylistic choice, as it creates a more serious atmosphere for the luxury brand’s clothing. However, it would have been great to see a little more liveliness come from the shoot. Just the semblance of a smile could have done wonders for the commercial aspect of the brand. Chanel doesn’t need to worry about whether or not they’ll sell the clothes – because let’s face it, who wouldn’t want to be seen rocking the brand’s latest looks? – but sometimes a touch of humanity in the presentation can go a long way.
Photos courtesy of Chanel