Celine Winter 2016 Ad Campaign by Juergen Teller
Photographed by iconic Juergen Teller, the Celine winter 2016-2017 ad campaign exudes the Maison’s notorious uber-chic and visionary vibes along with creative director Phoebe Philo’s magic touches, which turn everything into gold as if she is a sort of unconventional, fashionist modern-time Queen Midas.
Although not properly gold, one of the Celine winter 2016 campaign’s motifs is a closer shade of color, namely yellow, used throughout the pictures in its brightest, most vivid tonality. Teller, who is a master when it comes to combining creativity and art with marketing and commercialism, perfectly managed to capture the campaign’s sophisticated yet quirky essence using the aforementioned yellow color as an appealing eye-catching gimmick.
In doing so, he effortlessly enhanced all of the well-tailored Celine FW 2016-17 ready-to-wear collection’s proposals the campaign displays, drawing our attention to the refined cuts and modern lines of the garments.
Models of the moment Frederikke Sofie, Charlee Fraser, Karly Loyce, Lena Hardt, and Marte Mei van Haaster surely helped Juergen Teller reach his artistic goal and fashion ideal setting, which usually involves raw scenarios and pretending-to-be-awkward models and poses.
As for the designed garments, Celine’s winter 2016 campaign focuses on oversized cocoon cuts, bon-ton collars and palazzo pants, which all together create unique outfits and inspirational proposals anyone would love to wear either at a fancy meeting during the day, or at a cocktail party later in the evening.
Celine’s FW 2016-17 rtw collection, which mixed Twenties Charleston vibes with shabby chic baggy lines, is here harmoniously showcased along with an in-depth focus on its most representative items, including the ultimate It-cape coat with structured shoulders that could make anyone look like an urban-chic, cosmopolitan princess.
Phoebe Philo’s pieces, which earlier this year she described as something that could make us eager to find the stillness in the things we do and love, perfectly balance the line-up’s overall dynamic leitmotif, which contrastingly combines stillness with clothes that easily keep up with all the busy things one has to do during the day.
The campaign focuses on practical raincoats, cozy shirts and relaxed waistcoats, yet making sure only the softest, stillest and most aesthetically ethereal colors get captured by Juergen Teller’s professional eyes.
The campaign inevitably focuses on the collection’s main accessories too, among which Celine’s Drew Bag and iconic pointy-toe shoes stand out. Other appealing It-items include the comfortable Hiker Flat Ankle Strap sandals (which we bet will keep on claiming fashion victims throughout this pre-spring 2017 season too), and the must-have Large Croissant backpack in light brown, the ultra-modern closure of which will surely become as popular as the Drew’s.
Celine’s FW 2016-17 rtw collection is already available at celine.com.
Photos courtesy of Celine