Burberry To Stop Using Fur And Burning Unsold Stock
The future is sustainable! after years of being judged for their decisions, Burberry finally has some good news. Ever since Riccardo Tisci took over the throne at the luxury British house, he’s been all about positive change. The latest from the label is their announcement that they will be no longer using fur in their collections. They also addressed another very important matter- the fact that Burberry has constantly been burning unsold merchandise. Starting with Tisci’s debut line, both issues from above will not be happening anymore.
In the past two years, a surprising number of luxury brands decided to go fur-free. The range includes names such as Michael Kors, Gucci, Furla, Versace, Jimmy Choo, Donna Karan, some of which were continuously including this animal-derived fabric on their runways.
Riccardo will showcase his first collection for Burberry on September 17. You can still expect to see leather and shearling in the designs. According to the brand’s statement, they will no longer be using fox, mink, rabbit, angora or Asiatic raccoon fur. The announcement definitely comes as a surprise, but a pleasant one. When the word came out that the British house burned unsold stock worth around $30 million in 2017, the whole world was enraged. Thankfully, they’ve reconsidered that step and decided to stop the bonfires as well.
The Humane Society International UK praised Burberry’s decision in a public statement. This year in May it was announced that the label partnered with the Make Fashion Circular Initiative in the fight to reduce waste in the world of fashion.
“HSI first met with Burberry almost a decade ago to urge the brand to drop fur, so we are delighted that this iconic British fashion giant is finally going fur-free. Most British consumers don’t want anything to do with the cruelty of fur and so this is absolutely the right decision by this quintessentially British brand. Burberry is very wise to be ending its association with fur and it joins the ranks of an ever increasing number of top designers like Gucci, Michael Kors, DKNY and Versace, who have also realized that real fur has no future in fashion.”- said Wendy Higgins, the director of international media at Humane Society International UK.
Following the great news, we can’t wait to see Riccardo Tisci’s debut collection during London Fashion Week. This step is another proof that the fashion world is slowly becoming more sustainable and more aware that the use of animal-derived materials is a common problem for everyone. Tisci recently debuted a brand new monogrammed logo for the label, that you’ll see very often from now on.
Photo Credit: Burberry