With a list of more than 200 designers to choose from, WWD has created and published a list of the top 25 “most desired places to work in fashion.” Two separate surveys were conducted to gauge the scoring: one through social media (Facebook, LinkedIn, and Twitter) and the other through U.S. and European fashion schools. For the latter, students from fashion schools like The Fashion Institute of Technology, LIM College, London College of Fashion, Pratt Institute, and Savannah College of Art and Design submitted their responses ranking the companies, resulting in a total of 405 student responses. The social media polls racked up over 2,000 results as well.
For the most part it seems there was not much debate between the two groups of people, in that Chanel was named the most desirable fashion company to work at, which was followed by LVMH. But here is where the two groups began to differ. For social media, the list added on Christian Dior in the third slot, which was succeeded by Alexander Wang, Diane von Furstenberg, Kate Spade, Marc Jacobs, H&M, Burberry, and Prada. The fashion student group agreed on Alexander Wang, Diane von Furstenberg, Kate Spade, and Marc Jacobs in the list, but swapped the other choices out for labels Calvin Klein, Salvatore Ferragamo, Michael Kors, and Armani.
The top 10 best fashion companies to work for according to the servey are:
2. Louis Vuitton
3. Christian Dior
4. Alexander Wang
5. Diane von Furstenberg
6. Kate Spade
7. Marc Jacobs
For the student responses, WWD conducted individual interviews as well. The news source determined that a good majority of the responders were “highly emotional and passionate as well as thoughtful” regarding the responses they gave. Some keywords WWD noted from the interviews were words such as “amazing,” “dreamy,” and “iconic,” so perhaps not the most descriptive word choices out their, but in the interview the meaning must have been pushed across quite well. When trying to rank the best fashion companies, many students looked to leading factors for desirability like the legacy the brand has established, how sustainable the brand’s practices are, what kind of reputation the work environment has, and the positive opportunity workers and the brand have in the future for growth and development.
For instance, here is the response of one participant who cited Chanel as her most desirable work location: “Gabrielle Chanel is my icon and I love her work, and what she did with fashion – she changed the world with her work and to work for the brand she created is a dream. And let’s not forget Karl [Lagerfeld]; he’s another person I look up to, so there’s no other place that I’d like to be working.”
It is a bit difficult to rank something like this, especially from a general public social media standpoint (more so than the students in fashion schools), since voters are rather detached from the labels, only seeing the final products and what they hear from the media about the brands. While this may not be wildly inaccurate, it makes it difficult for casual followers not to be totally subjective in their responses. But it would be hard not to choose Chanel as the top choice, especially with all of the quirky instalments Lagerfeld has made in the industry!
Photo courtesy of @chanelofficial