Adwoa Aboah & Juergen Teller Team Up For Burberry
Adwoa Aboah had a stellar year. The young star is a part of a new diverse generation of models with hundreds of fashion shows and successful campaigns behind her this year. In 2017 she also had the honors to grace the debut cover of British Vogue under the helm of Edward Enninful. Just recently she was named Model of the Year at the Fashion Awards, but to round up this year with style Adwoa Aboah has one more thing up her sleeve. The model teamed up with the legendary fashion photographer Juergen Teller on a series of photos to showcase Burberry’s new collection that will hit the stores on December 26.
Teller and Adwoa collaborated on cast, location and the overall stories. Adwoa invited her friends and family to accompany her in the campaign for Burberry. In the photos, you can see the models’ cousins George Husband, Alfie Husband, Richard Theodore-Aboah and Kwame N’Dow, as well as Mae Muller and Montell Martin. The group is photographed along Regent’s Canal in North London.
“It has been a huge honor for me to work with Burberry and Juergen Teller on this inspiring project. My role as both model and artistic director is one I have really enjoyed and embraced. Christopher Bailey is an incredible visionary and it has been an amazing experience to work together with him and Juergen to create this series of stories,” the model says.
Everybody wears Burberry’s recognizable checks that experienced tremendous fame this year thanks to the latest trends that involved a lot of this print. For this collection, Christopher Bailey decided to upgrade this classic print by infusing a pop of neon to it. This is the last collection from the designer since he announced that will leave Burberry after 17 years in the role of creative director for the brand.
The photos for the collaboration are raw and in Juergen Teller’s signature snapshot style. Adwoa Aboah and her friends and family radiate positivity in the photos in sync with Christopher Bailey’s youthful aesthetic. You can see many of Burberry’s recognizable trench coats upgraded with modern street-approved elements.
Bailey obviously prepared Burberry for a smooth transition. Adwoa is one of the most influential models at the moment with her own empowering online platform known as Gurls Talk. Gurls Talk is described as a safe place for young women to discuss things such as mental health, sex, and social media. More photos from the collaboration between Adwoa Aboah and Juergen Teller are expected to drop in 2018.
Photo Credit: Juergen Teller