Karlie Kloss Appears in the New Adidas by Stella McCartney Fall 2016 Campaign
If there is one thing this summer will be remembered for, that’s definitely the incredible amount of athleisure-inspired collaborations famous brands have been overwhelming us with. One of the latest and most anticipated collaborations is the Adidas by Stella McCartney fall 2016 collection, which now finally has an official ambassador: model Karlie Kloss.
Although the appointment of Kloss as the new Adidas by Stella McCartney’s brand ambassador was made official via Instagram on Monday, the campaign’s previews have already gone viral, with the pieces Karlie Kloss wears instantly appearing in many wishlists.
The young model and coder (she recently launched a coding camp for girls) is no stranger when it comes to promoting a healthier and more athletic lifestyle, which now finds a tres chic interpretation thanks to the Stella McCartney x Adidas fall 2016 proposals.
“It is an honour to be the face of adidas by Stella McCartney. Both iconic brands continuously raise the bar in fashion, fitness and technology. Their collaboration is the perfect intersection of style and function, resulting in a collection that empowers women to feel strong and confident,” declared Kloss in a press release, revealing one of the collaboration’s main themes – empowerment.
“Karlie is a true Adidas by Stella McCartney woman. She has that unique energy that drives others whether she is in front of the camera or challenging herself in the gym or on the track, all the while expressing her own individual style. I am thrilled to have her as the face of the Fall/Winter 2016 collection, she inspires and empowers a new generation of women to push themselves further in achieving their goals without compromise,” pointed out Stella McCartney herself.
With staples that boost any woman’s curves and self-confidence, the Adidas by Stella McCartney partnership clearly uses coziness and athletic performances as the collection’s focal points, encouraging both those who already run a healthy lifestyle, and those who are not that athletic, to just feel fierce and happy to work out and love their bodies.
Blending Adidas’ skills when it comes to sportswear, as well as Stella McCartney’s cutting-edge style when it comes to fashion, the line-up does not lack in attitude either. Versatile, covetable and certainly eclectic, the collection features super warm staples, such as pile jacket to show off while trekking, as well as cozy daily pieces, including sports bras and leggings.
The Adidas by Stella McCartney collaboration is comprised of pieces that could be donned either during any daily workout session, or as athleisure-inspired garments when going out with friends.
While, for instance, the short shorts and the Yoga Bamboo style leggings could be regarded as purely gym-inspired, the revisited Adidas Ultra Boot shoes, striped leggings and solid-colored tees could create appealing high and low contrasts when paired with more elegant or even bon-ton pieces.
Photos courtesy of Adidas