Popsugar Contracts Miranda Kerr For Its First Ads
Miranda Kerr is the new face of Popsugar ads! The latter encompass nearly all the types of advertisements possible, from firstprint to TV and out of home. The first one was shot by Terry Richardson, and the TV ads were directed by Peter Glanz. They will be first introduced on the finale of “The Voice” on Monday at 8 p.m. and will be about the useful shopping search engine featured.
“She represents our brand perfectly. She has a gentle balance of being the girl next door, or friend, and a great level of sexiness,” cofounder and chief executive officer of Popsugar, Brian Sugar said about Kerr’s collaboration with Popsugar featuring the brand’s first traditional advertising campaign. In a shot for ShopStyle owned by Popsugar, Miranda appears in a huge conglomeration of handbags, wearing a cute pair of a pleated skirt with a tank top all put with black shades.
Miranda has signed a two-year contract with the brand, which means that we are still going to discover many new and creative images of Popsugar starring the gorgeous cutie-pie. The new tag line “We Search, We Find, We ShopStyle” is one of the steps of Popsugar $25 million ad strategy and as Popsugar added later, its 2014’s ad budget will increase to $50 million.
Thus, here we have a perfectly correct choice by Popsugar, since Miranda Kerr is one of the mostly loved and anticipated personalities of the world of fashion. With the natural charisma and absolutely timeless feminine charm of hers, Miranda is the most suitable face for introducing anything and everything that is connected with fashion. Her looks can become real exemplars of the classy and womanly appearance, as always inspiring many girly fashionisers to create some new and fresh looks with all the possible stylish variations and types. So let’s wait and see what Popsugar will present for us in the framework of its collaboration with Miranda Kerr.
Photos courtesy of Popsugar