Kylie Jenner Launches New Nail Polish Collection
Sinful it is in the shine it gives out. All hail the King Kylie Collection! We have been enjoying a whole lot from the Jenners of late, sisters who cannot seem to stay out of the spotlight, reveling instead in their incredible popularity. The latest piece of news is related to little sister Kylie however, with her charming looks and filled in pouting lips, dark hair cascading over her shoulders and those impeccably drawn cat eyes only adding to the allure of her poses. This time, Kylie Jenner has come out with a new nail polish collection in collaboration with Sinful Colors, and the colors are far from conventional, giving us a glimpse into what she loves most, a little bit of rebelliousness in colorful format.
Little Kylie had begun her cosmetics career with her Kylie Lip Kit, an incredible marketing feat that kept on selling out within minutes of its release, the first of which did not last a full 60 seconds. It was beyond mesmerizing to watch it happen, as we had to applaud the marketing team working with Kylie in their ability to so skillfully capture the audience and put them through that ordeal of missing out on a great purchase because they were a minute too late. It appears now that the youngest of the Kardashian sisters is adding onto her line and dubbing it Kylie Cosmetics instead of just the Kylie Lip Kit, with a piece that all women love: nail polish.
Kendall and Kylie Jenner have been sweeping the fashion and beauty worlds by storm of late, with their contemporary brand of apparel released under the Kendall + Kylie name just days ago. Now, having teamed up with a truly affordable nail polish brand called Sinful Colors, a limited edition collection is due to be hitting stores come early March, not under her name but through the polish brand itself.
There are three collections to be released, the first in March, with the others following in April and May respectively, meaning that we shall be shopping Sinful Colors for the next quarter year at least. The first release is known as the King Kylie collection, as an ode to her Instagram persona, using the two step faux gel formula that the brand is known for, with shades called “Koko-Nuts” and “The Royal Me” selling for just $2.99, some of the most affordable nail polish bottles seen yet. We are unsure if these will be selling out due to the fact that Sinful Colors has a huge distribution to top superstores like Walgreen’s and Target, but we can certainly expect a new fan base for the brand, as well as a lot more customers going into wherever the pieces are sold.
Since the reality star was always so self-conscious about her lips, her nails were seen over them in most images throughout the last years. Now, she gets to capitalize on that unconscious gesture, having had her nails at the forefront of her images and showing off the colors for quite some time now. Her fans will definitely be excited for the 20 shades of nail polish Kylie will be offering, particularly since we notice everything from taupe to blues to shimmering sea greens among the mix. The Sinful Shine two-step line is sure to cause quite the buzz.
Photos courtesy of @KylieJenner, WWD