Jessica Alba’s Honest Beauty Launches in Ulta

Have you ever found yourself looking at Jessica Alba wondering what her beauty secret is? The beloved Invisible Woman made it possible for us to actually buy her beauty secrets, launching her Honest Beauty line back in September 2015. The American actress, model and businesswoman is now launching her Honest Beauty in 250 Ulta stores across the USA, meaning that grabbing one of her beauty products will be much easier than ever (Honest Beauty is already available at Target and Costco).

Jessica Alba's Honest Beauty Launches in Ulta

According to the Honest Company, such partnership will also engage a broader group of customers who are interested in purchasing more conscious products but did not have the chance to do so due to the lack of Honest Beauty items in local markets.

Honest Company’s CMO Chris Thorn declared that “Honest Beauty is proud to expand distribution with Ulta Beauty, our first retail launch partner nationwide,” and Jessica Alba, who is the chief creative officer of the company, added: “Ulta Beauty’s commitment to providing customers with the ultimate beauty experience is aligned with our mission of helping women shine by embracing who they are. Our brand was created to offer the modern woman an alternative to beauty she can believe in, centered around her on-the-go life and varied style. Our goal was to design a clean, conscious line that gives her confidence, celebrates her diversity and uniqueness, and is powered by uncompromised, botanically charged ingredients. We are excited to partner with Ulta Beauty to engage our customers at new touch points.”

Jessica Alba’s 80-piece makeup and skincare line surely is a valid alternative to more mainstream beauty lines, as it includes everything from diapers to personal-care items, all made without using potentially dangerous ingredients such as parabens and PEGs, which are often culpable of causing allergic reactions to those using them (Jessica Alba included, who took the chance of being pregnant to create a more sustainable and natural beauty line).

If you are unsure of what to buy and would like to try out a variety of products from Honest Beauty, one of the company’s must-haves is the Beauty Bundle, namely a boxed set of cosmetic and skincare products, which makes it possible to test the label’s main items without spending a fortune. On the whole, Honest Beauty isn’t that expensive, as the price tags of the products normally range from $9 to $30.

Since the Honest Company began investing in Jessica Alba’s beauty line, Honest Beauty is always innovating and improving its products, and we can now expect new items throughout next 12 months. We can’t wait to see what’s next!

Photo courtesy of @jessicaalba

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