Reformation just dropped one of its biggest news yet, which those who love beachwear will surely appreciate. The Californian label is, in fact, debuting a nine-piece swimwear line made of 85% recycled materials.
Available for purchase at thereformation.com, Reformation’s swimwear line is already one of the label’s biggest and most praised debuts, as its staples translate Reformation’s signature vintage and eco-sustainable styles to beachwear garments suitable for the “sun, sweat, and sand in weird places.” With price tags that range from $78 to $98 (the most expensive one-piece retails for $168), Reformation’s swimwear pieces are, of course, also sold separately, meaning that if you like to mix and match bikini tops and bottoms, its colorful range has got you creatively covered all summer long.
The collection, which officially debuted yesterday afternoon, is already a sellout (just check #refswim on Instagram), and just by looking at the nine items, it is not that hard to understand why. “Swim is really an extension of our current pieces,” Reformation’s founder Yael Aflalo explained. “We looked at our best sellers, considered the style, cuts, and colors, and went from there.”
To better exude its usual vintage-inspired vibes, as well as to appeal to a broader audience, Reformation’s founder surrounded herself with pictures of some of the world’s most renowned and iconic divas, such as Jane Birkin and Cindy Crawford, the styles of whom played a huge role in defining the collection’s visions. To top it all off, Aflalo infused the line-up with her usual empowering notes, making sure those who flaunt any of the collection’s pieces could feel “sexy and also comfortable,” as no one should “have to sacrifice one for the other.”
Although divas like Cindy Crawford served as the collection’s style inspiration, Aflalo aimed at focusing her creative stream of consciousness directly on the customers, as the collection as a whole celebrates all of those “#RefBabes who embrace the winter bod, sweat, sand in weird places and who simply enjoy the season,” (Aflalo apparently likes sand and beaches a lot).
As for the collection’s must-have, Reformation’s swimsuit debut includes a gorgeous low-backed one-piece in solid-colored red, black, or baby pink that is destined to fly off the shelves the soonest; striped and gingham separates aplenty; Fifties-approved high-waisted bottoms, as well as ultra versatile off-the-shoulder tops (those are to die for, too) which could also be easily combined with a cute high-waisted denim skirt and a pair of white sneakers.
With this swimwear collection being so covetable, we think Reformation should definitely keep on debuting new lines, indeed!
The Zara Home summer 2017 swimsuit collection is colorful and incredible with prints and patterns from florals to paisleys. The Spanish brand carefully chose the location, styles and model in order to create the ideal relaxed and bohemian beachy aesthetic without being too far away from gorgeous beachwear. Karmen Pedaru is chosen as the face for the campaign, and each photo shows her modelling each look from fabulous angles with the incredible poolside background.
There don’t seem to be any one-piece swimsuits, but that is hardly a surprise. Bikinis are the publicly allowable option that is one step away from lingerie, and Zara’s lingerie line was amazingly shown just recently. By not having to switch gears 100% they came up with a very sexy line of beachwear and swimsuits that are amazing to see and wear.
The poolside background showed off much more than the assorted cuts and styles of bikinis with the different patterns and color choices, but also allowed for the coverups in various relaxed styles to be shown. The number of options is the same number of patterns, an exciting concept that translates to a wide range of options and a decreased likelihood that you will be unintentionally caught in the same bikini at your next poolside or beachy outing.
So many different cuts mean flattering bikini options for a wider range of shoppers and the styles overall are elegant. Even though I compared the Zara Home summer 2017 swimsuits to the previous lingerie line, it was not to give off the impression that the new campaign is too risqué – quite the opposite! The entire collection is summer time and beach apropos. The coverups are vibrant and beautifully cut. The designs of not just the bathing suits but also the coverups are flattering.
The sophisticated style and chic options, like the crème colored flowing wide-leg pants and black and white giraffe print bikini top set are amazing. Even more so than the designs are not just attractive, but also clever. Using the wide legged pants as an example again, there are pockets on the pants and the waistband looks sturdy enough for you to actually USE the pockets. Everyone knows women’s fashion is desperately short on utility options like adequate pockets. To have this incorporated on a beachwear coverup is amazing!
The multipiece sets that look like leisure wear feature very detailed patterns and trendy cuts. The collection is very immersive – it is very easy to lose yourself in the styles offered, and Karmen Pedaru looks so comfortable in everything that it is easy to want to try it on. Accessories were limited to hats and slides, but it is okay, because the clothes are the features for this campaign, and they were showcased beautifully.
Calzedonia has us covered for the summer season with a dreamy swimwear collection that makes us feel the beach vibes already! Shot by New York-based photographer Ben Watts, Calzedonia’s summer 2017 swimwear collection sees models of the moment Toni Garrn, Blanca Padilla, Georgia Fowler and Ophelie Guillerman having fun nearby the beach, channeling the label’s best proposals for the upcoming warmer season.
Available at Calzedonia.com, as well as in all Calzedonia stores, the collection is full of summer’s hottest swimwear trends, from the ultra glamorous bikinis to the sensual one-pieces, even with a few ironic statement items that we can already picture as featured in many Instagram photos.
For this forthcoming summer 2017, Calzedonia has managed to take care of anybody’s needs, as we all know everybody experiences the holiday season differently. While some like to play beach volley all day long, others live for the romantic aperitifs by the shore, with the sunsets framing the scene. For these reasons, the Italian brand treats us to a multitude of different styles to look forward to whatever our holiday plan might be, yet always combining comfort and style together in each one of its staples.
The Calzedonia summer 2017 swimwear collection’s most intriguing items are, however, the one-pieces, as the brand took its creativity and translated it to sensually naïve, Eighties- and Nineties-inspired swimwear staples that either feature super plunging necklines, or lace-up details that are literally to die for. If you prefer to turn heads with something funnier, Calzedonia will surely make you rejoice with its colorful one-pieces embellished with striped patterns, watermelon prints and ironic emblazonments (such as “No Filter”) up on the front, the latter of which also features plunging cut-outs on the sides that, aside from being sultry, help elongate and balance the silhouettes.
Of course, this swimwear collection also features appealing bikinis for you to wear all summer (or year, if you are extremely lucky) long. Equally jocose and colorful as the one-pieces, Calzedonia’s bikinis are embellished with delicate polka dots, futuristic glittery patterns and ethnic motifs, adding even more variety to a collection that is already ultra-variegated to say the least.
Calzedonia’s summer 2017 swimwear collection consists of an abounding amount of beachwear garments too, among which the geometric pattern shorts, the embroidered and ruffled tops, the exotic sarongs and the roomy beach bags will surely give many something to dream about before the holiday season officially begins!
The Maaji swimwear summer 2017 collection, dubbed Seanematic, features brightly colored summer beachwear options. The whole collection includes swimwear for women, swim trunks for men, swimsuits for the kids, activewear and accessories.
The collection, designed by sisters Manu and Amali, is full of earthy floral patterns and interesting cuts. Juliana Londoño is responsible for the bright and brilliant jewel colored prints of Maaji swimwear. Her printing prowess and color choosing skills are legitimately amazing thus creating the necessary pieces for the next stage of the brand’s bathing suits – matching the patterns and choosing the cuts for the tropically vivid options.
With 12 categories of cuts and styles of bathing suits available in the Maaji swimwear 2017 collection, there are plenty of options including a bustier and 3 different types of one-pieces – this is definitely the brand full of choices and options.
A huge portion of the Maaji swimwear summer 2017 collection shows off blending. Blending textures, blending prints and patterns and blending designs for a cool overall look. Ruffles mix with cutouts and fringe to create fantastic results that would not work as well on other garments. Maaji swimwear, however, took it a step further, organizing an already brilliant set of swimwear options into four different categories.
Seaside Picturesque is the section of the collection that features the perfect compilation of blues to remind you of the water even when just taking the swimwear out of the dryer. The shades chosen are relaxing and beautiful within every patter and juxtaposed against every color. The coverups, single colors and printed option in the Seaside Picturesque portion of the Maaji swimwear 2017 collection are actually my personal favorites.
Tangerine Screenplay is as effervescent as shades of orange can be in a bathing suit. The color is not garish or overly bright, but a softer orange color. The vibrant shade of tangerine really pops out in several of the Maaji swimsuits for 2017, and there is also an incredible white cover-up featured. The shade is warm and inviting in every print and cut.
Tulip Filter has a bright shade full of hues of red. Hues of orange tinted pink are found within the patterns as well. The color is bright and cheery rather than being sultry as is typically assumed of a red or red-featuring bathing suit. The appearance is still tropical and light with a clearly noticeable color leading the way in all of the Tulip Filter swimwear and cover-up options.
Chroma Cruisin provides slack, white, and compilations of greys. The patterns are clear and crisp. The shades of grey used could easily appear muddied but are so brilliantly utilized in the prints that they are still easily readable and instantly noticeable, even in the patters that feature a brighter color just an additional pop.
Primark just brought summer to our mind with its summer 2017 swimwear collection, and we couldn’t be more thrilled about the upcoming warmer season!
Primark’s holiday-ready 2017 swimwear collection is full of must-have essentials to wear all the summer long, from swimsuits to bikinis, kaftans and, of course, even beach accessories. Aside from the fact that it is extremely stylish, its best part is that each staple is extremely affordable, too (the line-up’s price tags range from £2 to £10), which is good news indeed when it comes to summer, and saving money often means more travelling.
Available at all Primark brick-and-mortar stores as well as online, Primark’s summer 2017 beachwear collection takes the best boho vibes from the Seventies to combine them with the best references from the Nineties, treating us to a mixed and matched, revisited style that could make anyone dream about summertime.
Both the colors and the patterns utilized surely help the collection get its summer-inspired peak, as Primark emphasized the bold, rich hues along with the summer-ready motifs, such as watermelons and floral embroideries. The latter, specifically used on see-through crochet patterns, is instead responsible for the collection’s boho-chic allure, which really goes hand in hand, creating an appealing contrast, with Primark’s unconditional love for the Nineties.
Both decades, however, played an equally huge role together when it comes to the silhouettes, as Primark’s summer 2017 beachwear collection could be regarded as the perfect match between the Seventies’ glamour and the Nineties’ girl power attitude. Such a mixture of different styles is particularly visible through the collection’s beach robe line, as it consists of everything from puffed up kaftans to short shorts and short jumpsuits, too.
As for the bikini and swimsuit line, on the other hand, Primark liked to play it simple with cozy proposals that could help anyone feel at ease even when playing beach volley or just sun-bathing nearby the foreshore.
Among all the staples, however, there’s one in particular that we bet will make everyone run amok, namely the hot pink one-piece swimsuit with the captivating “mermaid life” statement emblazoned on the front. We already picture many Insta It-girls donning it! Metallic visors, big tote bags with palm and pineapple patterns, along with aviator style sunglasses and even floral headpieces are available throughout the collection as well, and will help anyone channel not only one’s inner mermaid, but also boho-chic inner queen!
Wildfox always manages to present a new lookbook with just the right amount of retro feel and vintage touches for their trademark nostalgic air. Right now the Wildfox spring 2017 collection, which is available for purchase online on Wildfox.com, is split into two lookbooks, the Paradise Found collection and the Tropical Bliss collection. Both are full of sun-drenched photos depicting the models enjoying time in the sun, on a boat, on shore, relaxing and just enjoying themselves.
With the current early spring weather being cold and dreary, the Wildfox spring/summer 2017 collection is an effective message to get people on board with plotting out their new summer looks to include some of Wildfox’s swimwear variety. The lookbook used a post card format to announce the credits showing off another feature of Wildfox lookbooks – a full dedication and immersion into a theme (check out the yearbook lookbook from 2016).
The models, Robin Marjolein and Victoria Germyn were photographed by Mark Hunter and Steven Meiers. Makeup artist Gloria Noto and hair stylist Luke Chamberlain were also credited here along with the executive producer Jimmy Sommers. The credits were listed on the address section of the postcard next to the message ‘Wish You Were Here!’ Both models appearing to have their own postcards are cute and quirky, as expected.
The clothes in both collections provide an interesting blend of staples we expect from Wildfox, particularly interesting tops. A nude colored sweater with a white bikini print on it is an incredibly cute and clever way to one up the infamous bikini body tee shirts.
Accessories always make a big portion of a lookbook; they just accentuate everything beautifully. The eyewear was incredible; it was one of the first accessories to zoom in on in every picture they are provided in. The cool duo toned frames and large cat eyes with dark lenses and even a clear set on thin metal, retro styled frames gave the collection options that were incredibly smart and cute.
Wildfox swimsuits here meant many different things apparently, and none of them looked bad. There were bodysuits thrown in that could have doubled as either a bodysuit or a swimsuit. One of the greatest said Chips and Salsa diet on a black short sleeved swimsuit, while the model held a jar of salsa and reached into a bag of chips while sitting on deck.
Others included the high waisted, high cut bikini bottoms, paired with a crop top, which is an inescapably retro look. Here the paradox of describing the appeals of the new Wildfox retro inspired collection means describing outfits that have an appeal born of a favoritism for more retro designs.
Wildfox has established that it has international appeal, being distributed in over 150 different countries currently, because they have that sort of demand to meet.
You don’t need to go skinny dipping to try out the nude swimwear trend – just find a shade that goes with your skin tone and rock it on the beach or poolside. We saw icons like Kylie Jenner rocking nude swimsuits last summer, not to mention the slew of nude bodysuits from her brother-in-law Kanye West’s line, and now things are really picking up the heat because it seems like nude swimsuits are rapidly becoming the hottest beachwear trend.
Nude swimwear can be more modest or revealing depending on your personal style, so there will be a lot of designs to sift through to find your perfect suit. To help get you started, here is a list of 15 sexy nude swimsuits in varying styles.
1. One-Piece Mesh Nude Swimsuit
This nude crochet swimsuit is super sexy without being lewd. The nude color makes it especially suggestive, as does the skin showing from the back, but it’s not as revealing as it seems. There’s just the right amount of skin showing to be a modernly modest swimsuit, and the trendy color brings it all home. You can find it at REVOLVE.
2. Scalloped Two-Piece Nude Swimsuit
This cute nude bikini is a super simple and sweet two-piece swimsuit that makes for an easy transition into wearing nude swimwear. Being strapless, it’s an ideal swimsuit for lounging poolside – or on the beach – and working on your tan (because who likes those pesky strap tan lines?) You can find this nude bikini at Farfetch.
3. Studded and Tasseled Nude Swimsuit
This rocker-chic nude bikini is a killer statement swimsuit. It has metal studs all over, tassels hanging from the top, a high halter neckline and a whole lot of attitude. With such smooth and sleek fabric, the top almost reads as a regular crop top, which just raises the appeal. Bottom line: it’s a sexy statement swimsuit. You can find it at Missguided.
4. White and Nude Swimsuit
This one-piece nude swimsuit is white on top and nude on the bottom, creating an interesting contrast. The cutouts in the front and back also give some diversity to the silhouette, making it a complex swimsuit that touches on some of the latest swimwear trends – namely now the nude swimwear! You can find this half-nude swimsuit at Free People.
5. Sexy and Simple Nude Swimsuit
Coming in mocha, this nude swimsuit is simple and sleek. At a glance, it’s deceptively modest, but there is a whole lot of skin that will be showing from this nude swimsuit. The straps fall longer at the top, leaving more room for all-around cleavage, while the backside rides up, making it revealing from all angles. You can find it at NA-KD.
6. Contrast Black and Nude Swimsuit
If it’s not broken, then why fix it? This is such a classic bikini silhouette, and it’s never going to get old. That makes this the perfect nude swimsuit to slip on for the first time. The black stripes offset the nude majority, and it’s just an overall lovely, straightforward design that will look sweet any day. You can find it at Net-a-Porter.
7. Scoop-Neck Bralette Nude Swimsuit
There’s nothing that is striking about this nude bikini, which is exactly what makes it so stunning. It’s simple and makes a quiet impact. The silhouette is sweet and modest for a bikini, and takes the form of a bralette and classic panty. Besides the ribbed swimwear fabric, there’s nothing that differentiates this nude bikini from a bra and panties, which is a subtly sexy concept. You can find it at ASOS.
8. Ruffled Nude Swimsuit
The ruffle is this nude one-piece’s defining characteristic. It cascades sash-like from the shoulder to the hip, which is a lovely image for the beach. The nude shade is smooth and melds well with the ruffle and where it intersects with the body of the nude swimsuit. The crisscrossed back is the final element to make this nude swimwear especially cute. You can find it at Net-a-Porter.
9. Color-Blocked Nude Swimsuit
Here is another color-blocked nude swimsuit, where the blue comes in at the top and the nude at the bottom. This time, it’s a simple, classic one-piece silhouette that is revealing only on the back. You can find it at Farfetch.
10. Plunging Halter Nude Swimsuit
This deep V-neck nude one-piece swimsuit is perfect for showing off all of your curves at the beach. There’s plenty of skin from the front and back, so it’s a risqué look that will totally pay off when you feel confident laying on the beach in your trendy nude swimsuit. Other than that, it’s a simple and classic swimsuit silhouette. You can find it at NA-KD.
11. Crocheted Nude Swimsuit
This nude bikini is definitely better suited for lounging near the water than actually swimming in it. The crocheted knit bikini top and cheeky bottoms cover just enough to get by, but don’t have much leeway for water. For sitting on the beach or by the pool, though, this nude swimsuit will certainly make a statement. You can find it the top and the bottom atFORWARD.
12. Sweet Lace-Up Nude Swimsuit
This simple nude swimsuit is made sweet with its scalloped edges and shoelace-esque lace-up detailing down the front. The lace is also reminiscent of a corset, so you also have that subtly sexy factor going for it. It is overall a cute style that has some sexy details and implications, which make it more versatile. You can find it at FORWARD.
13. Basic Shiny Nude Swimsuit
You can’t get more straightforward than this nude swimsuit silhouette. It has a classic scoop neckline and a deep scoop back, which is suggestive of classic competitive swimwear. With the shiny nude fabric, however, it perfectly brings it back to luxury beachwear, and keeps it trendy with the color. Such can be expected coming from an “ideal vacation collection.” You can find it at Neiman Marcus.
14. Ultra Scalloped Nude Swimsuit
This nude bikini is characterized by the scalloping done on all edges. There is a plethora of the edge detailing, which makes it sweet, while the thin straps also work to make it a dainty swimsuit. Adding in some cleavage at the front shakes things up and adds depth to the look, making it more wearable for more women. You can find it at Missguided.
15. Bandage Nude Swimsuit
Both elegant and edgy, this nude bikini brings together lattice and bandage detailing. It’s an overall sexy look, with skin peeking through the lattice working up to the high neck, with the same detailing down the sides of the bottoms. The bandage, although in a lovely, light nude color, brings a new edge to the look, so it’s not stuck in one style or the other. You can find it at Missguided.
Photos courtesy of @lenaperminova, Revolve, Forward, Missguided
Seafolly, the Australian swimwear company hired Jessica Hart and Olivia Aarnio to show off their 2017 swimwear campaign on sun-soaked, beautiful beaches. The chosen scenery of Australia’s Whitsunday Islands highlights what people love about Australia, while the models show off a few options to wear there.
Admittedly the Seafolly summer 2017 swimwear options being shown are stunning, full of floral prints and graphic stripes that are clearly vintage inspired in outstanding cuts that are flattering and pleasing to the eye. Thoughtfully considered in the campaign is the inclusion of activewear that can be worn in water or out of water.
This is the third time that Jessica Hart has been included in a Seafolly campaign, her other two being the 2009 and 2010 campaigns. Apparently, she has the Seafolly look, and she certainly appears to be happy in the photos!
The Seafolly summer 2017 swimwear campaign was shot by fashion and portrait photographer Simon Upton, who captured every bit of a fun day on the beach in the campaign, accurately showing the necessity of a fashionable suit. The cuts of the swimsuits provided a good range of options from cool striped, strapless one pieces to classic black sweetheart-neckline one-piece swimsuits.
There is a good variety of two-piece swimsuits as well, including an aqua off-the-shoulder two-piece set that is a pretty cool find. Seafolly also included a few cover-up options with floral prints or bold stripes. Everything provided in the campaign is summer apropos and even works as options just to stroll around in with a pair of shorts.
The activewear options are also beautifully designed! Anyone who works out on the beach will love these options for more than just the colorful designs, but also for the in and out of water practicality, which is a faltering spot for many other activewear designs.
A lot of them are done for the gym or street running and will not work with sand, or handle saltwater appropriately without causing chafing or discomfort. The thought that went into this is greatly appreciated and will certainly make a difference for anyone who loves to work out by the water.
Designed to be able to work on sand or in the water, the styles are bright and fun with eye-catching colors and prints, flattering cuts and smooth lines. Each design is as fun to see as the brand’s name is fun to say.
Seafolly created a fantastic beachwear and swimwear campaign and the choice to cast Jessica Hart again, with the addition of Olivia Aarnio was a very good decision. The styles are easy going, not the least bit pretentious and actually feel like something practical to wear for a day on the beach without sacrificing style or activity.
The upcomingVictoria’s Secret Fashion Show 2017 might take place in Shanghai, China, as exclusively reported by WWD. Although Victoria’s Secret has yet to confirm the news, we won’t be surprised if WWD is right, as the sources prove to be always right.
As it often happens, social media is the place, where sneak peeks proliferate, with Victoria’s Secret models Josephine Skriver, Sui He, Ming Xi and Alessandra Ambrosio being the ones who are posting pictures of their Victoria’s Secret Tour in China.
According to WWD, the lingerie giant opened up a new store in Shanghai’s Lippo Plaza, where the Angels did meets-and-greets on Wednesday. And the pictures are so many and kind of cryptic, with just a few words as captions, that it really seems the Angels are “concealing” something. Plus, always according to WWD, Victoria’s Secret is currently arranging the upcoming show’s stage.
Victoria’s Secret, like many other labels such as Max Mara, which showed its pre-fall 2017 collection in Shanghai earlier last year, has been massively investing in China for the past few years, opening 26 beauty- and accessories-only stores in the country ever since 2015. By opening its first ever full-assortment store a few weeks ago, the brand took the ultimate step into “conquering” the Chinese market after the backlash resulted from its 2016 runway show. Victoria’s Secret was accused of cultural appropriation by several Chinese newspapers, critics, fashionistas, and socialites, which didn’t approved of its multicultural fashions.
If WWD’s predictions are right, a not too distant Victoria’s Secret Fashion Show in Shanghai could be historical, indeed. The Victoria’s Secret Fashion Show is, in fact, one of the most acclaimed fashion events of the year, as besides astounding lingerie pieces and the ultra-luxurious Fantasy Bras, it also focuses on excellent music and performances. The Victoria’s Secret Fashion Show is also a hotbed of talents, as the models that get to run its catwalk quickly become top-list models (just think about the Hadids and Kendall Jenner, who are now some of the highest paid models in the industry).
Will Shanghai join Paris, London, New York City, and Los Angeles as one of the destined cities for the highly anticipated Victoria’s Secret Fashion Show? We guess only a few weeks/months separate us from the official answer!
Madewell is the next brand to step into the foray of intimate apparel and duke it out with other brands by providing their own options. Comfort and well-planned details were at the forefront of the efforts to create the Madewell Intimates collection, though this is no surprise as these are definite trademarks of the brand. Everything about the Madewell Intimates spring 2017 line is designed to compete with the current market, and all those delicate pieces are already available for purchase on Madewell.com.
The fabrics are a custom dream designed with thoughts of what is best for the customer in mind. The pieces are interesting, definitely cute and fit right in line with not only the wearability of the Madewell brand, but also the comfort level. It was very important for the brand to create the right blend of comfort and design to make it not only easy, but also feasible to wear their intimate’s options. There are cute and well-placed peekaboo cut outs, a sexy and chic aesthetic that makes these options interesting without qualifying them as intimidating lingerie.
The Madewell lingerie designs are not intimidating in the least and that is a real gift – Madewell has created a line of intimates that are not too sexy but not in any way boring either. Joyce Lee, the Head of Design for Madewell has said that the intimate line heavily features the Madewell Aesthetic in their new ‘foundation pieces’ that are perfect for day to day wear.
According to Joyce, “It was an organic process stemming from what the girls in our office were looking for. We really took into consideration who our customer is and what she’s looking for from us.” It is nice to see where this went as the collection seems cute, chic and fun, just like most of Madewell best products, so it is easy to predict that the Madewell Intimates line will do very well.
Madewell developed their own cotton modal, mesh and lace for the Madewell Intimates collection with the intent to have ultra durable, supportive and most of all comfortable under garments for their first line of intimates. The amount of thought that went into the options they are providing for their customers extended into the battle for comfort for all body types and accommodation for different sizes.
Apparently Madewell has decided that the sizes will run from XS to L rather than adhering to the standard cup sizes, but they expect that their research into catering to different body types and creating customer support fabrics and patters will help.
According to Joyce Lee, “the approach to intimates is a mix of form and function. She looks to us to give her pieces that are versatile, unfussy, simple and well-designed and in a minimal, effortless way. We’ve been looking for ways to expand into [our shopper’s] lifestyle; we’re extending what we already offer her in her wardrobe and these are pieces that she’ll start her everyday dressing with.”
