After tapping Tippi Hedren, aged 88 for the luxury Le Marché des Merveilles, Gucci Ouroboros and GG Running jewelry collections, the label has now decided to collaborate with another iconic face. Faye Dunaway is the latest epic Hollywood actress to be featured in a Gucci ad. Luxury labels are making it a habit to include ladies of any age in their campaigns. And these end up being the coolest, fiercest, most popular pieces of advertisement. Faye is joined by the French singer/songwriter/actress Soko, who portrays her daughter.
Ever since Alessandro Michele joined Gucci, he managed to transform a classy Italian fashion house into world’s most sought-after brand. Thanks to the numerous collaborations and the fresh viewpoint of the designer, we all desperately want to get our hands on a Gucci piece. When the label announced they will be partnering with Dapper Dan on several exclusive lines, the fashion world got more excited than ever. Now the day has come when the first one saw the light of day. There is no doubt in the world that it will become Millennials’ favorite in no time.
Alessandro Michele of Gucci is continuously collaborating with talented artists. If you take a look at the brand’s Instagram you’ll see that Gucci’s recent campaigns are literally a piece of art. Digital painter Ignasi Monreal has a series of collaborations with Gucci from the surreal Spring 2018 campaign to the limited edition capsule #GucciHallucinations. The designer again teamed up with a group of talented artists for the newest Gucci DIY collection. Thanks to the Italian fashion house customers will once again have a chance to buy wearable art.
The cool names that are part of this project include Coco Capitán (the same artist that created the infamous Gucci “Common sense is not that common” t-shirt), Ignasi Monreal who has been working with Gucci for few years now, Angelica Hicks, Soko (the coolest French chic around who is also known for her unique music), William Ndatila, Trevor Andrew, Unskilled Worker, Jayde Fish, Phannapast, Adrian Kozakiewicz, Alex Merry and Amanda Charchian. Gucci first introduced the DIY Program about 2 years ago where customers were able to customize their own Dionysus bag with patches, embroidery, hardware, and trims. The details customers could add included Gucci’s recognizable bumblebees, butterflies, lizards roses, peonies, dragonflies, and snakes. Monogramming was offered with Swarovski crystals in a range of colors. The Ophidia totes and Ace sneakers can still be personalized with letters in a range of colors and materials. You could check all the options for customizing on the brand’s website.
The latest Gucci DIY collection allowed the 12 contributors to get creative with Gucci’s Ophidia tote and Ace sneakers and come up with their signature versions of these iconic styles. According to the fashion house the final designs ” connect their artistic style and individuality to the customizable #GucciOphidia tote and #GucciAce sneakers.” The artists included their initials on these recognizable Gucci pieces and presented their recreations through vibrant illustrations and innovative shots. Gucci is focused on Instagram campaigns lately that get a lot of attention. Phannapast, Unskilled Worker, and Ignasi Monreal came up with some of the most explosive illustrations for this campaign. In fact, all of the artists made sure to put together eye-catching materials that people won’t be able to miss while scrolling through their feed.
According to the brand “The project embodies the philosophy of Gucci DIY: championing the idea of self-expression.” The new Gucci DIY collection is available for purchase on the fashion house’s website.
Photo Credit: Gucci
Thankfully, fashion is not only about beautiful designs anymore. Many designers and fashion houses are committing to sustainable practices in the wake of the negative impact of the fashion industry on the environment. Moreover, fashion is the second highest polluting industry in the world with only the oil industry ahead of it. Gucci is one of the brands that is no stranger to sustainability, but the latest program is a huge step for the brand that focuses on actions outside of the company.
“We have been working on sustainability for so long and we realized at one point that our actions needed to be better understood within and outside the company,” president and CEO Marco Bizzarri told WWD.
The new Gucci Equilibrium initiative is an online platform designed to connect ” people, planet, and purpose.” The fashion house launched a website Equlibrium.gucci.com to bring together in one place its 13 000 employees and educate them about the new program. The idea of Gucci Equilibrium is to help local communities through volunteering. With this platform, every employee of the company will be allowed to use 1% of his/her working time to volunteer in local communities.
“We can’t save the world alone, but we must start from small things, and there are no shortcuts,” Bizzarri explained.
With the Gucci Equilibrium program, the brand among other things wants to help the UN Global Goals and the Paris Climate Agreement. The program comes as another positive step for the brand. Last year Gucci announced that in 2018 the fashion house will no longer use fur in its collections.
The Gucci Equilibrium program is part of the fashion house’s 10-year sustainability plan that involves three things: the environment, people, and innovation. When it comes to the environment the brand has set a goal to guarantee the traceability of 95 percent of raw materials. The “people” focus in this program is about supporting women’s empowerment. Gucci already has similar programs such as Chime for Change led by Salma Hayek and Beyoncé. With its latest program, the brand will take its efforts a step further by teaching women from marginalized communities Gucci’s craftsmanship skills. As for “innovation,” Gucci works on “scouting, incubators, start-ups that can really change things.” The brand launched an ArtLab where its team works hard to find ways to create new natural materials.
The new Gucci Equilibrium program besides leaving a positive impact on the environment is expected to bring the brand closer to its customers, especially to those interested in sustainable fashion.
Harry Styles is one of the best-dressed celebrities with so many amazing looks that it’s hard to count. And the ones responsible for the majority of those are the iconic Alessandro Michele and Gucci. As the brand’s ambassador, Styles is the perfect person to represent the vibrant, unconventional creations that the designer creates. The world-popular signer is now the face of the label’s latest men’s ads.
For the new Gucci Tailoring Fall 2018 campaign, the Italian fashion house took Harry on a trip to his motherland. Shot in a small fish and chip shop in London, the ads are both amazing and surreal. The setting is slightly old-fashioned like it’s taking place in the 80s. You can immediately recognize that this was the work of art of Michele. The popular photographer Glen Luchford is the one responsible for the shots, while Christopher Simmonds directed the campaign.
“On set a fish and chip shop in north London, @harrystyles appears in the new men’s #GucciTailoring campaign wearing the House’s latest suiting designs by #AlessandroMichele. Discover the collection through the link in bio. Photographer @_glen_lunchford. Art Director: @christophersimmonds.”- the label shared on Instagram.
Styles rocks a number of fancy suits that are anything but ordinary. He is in the company of two chickens and several dogs. Alessandro has been pushing the image of animals both on his designs and in the brand’s campaigns lately. Thanks to the Gucci Tailoring Fall 2018 ads you can forget about wearing a boring navy, grey or black suit. Take a cue from Harry’s polished rock star looks and start shopping for statement outfits. In one of the shots, the ex-One Direction member dons a fabulous grey ensemble with cropped pants and blazer decorated with cream NY letters. The second look features a very light grey three-piece suit paired with chunky sneakers and a chic plaid scarf.
Since both Michele and Harry are not much into ordinary outfits, you’ll also see a fabulous navy blazer with oversized lapels, completely embroidered with pink flowers. The designer took it up a notch by adding a gingham shirt in green and cream.
Fans have been wondering why Harry was hanging around with dogs and chickens when some behind the scenes pictures emerged. Now they have the answer. The animals in the shots are his pets in the campaign. You can see in the shots that he is sharing the food with them.
Styles was first introduced as the brand’s ambassador in March this year. This collaboration was long expected since the singer has been flaunting Gucci’s impactful designs for quite a while. He wore almost everything Gucci for his “Harry Styles: Live on Tour” tour in the past several months.
Photo Credit: Gucci
Paris Fashion Week is by far one of the most-visited fashion events of the year. So it is more than expected for the City of Lights to host numerous trending luxury brands. This fall, Gucci decided to do a very unexpected move. The beloved Italian brand will show their Spring 2019 collection in the capital of France.
Gucci might be strongly connected to the Italian history, but ever since Alessandro Michele arrived, he completely transformed the course of the label. The move from Milan to Paris is a part of Michele’s three-step homage to France. Gucci is owned by the French luxury group Kering.
“Gucci is a global brand with deep-seated, robust Italian roots, and a visionary French shareholder, Kering. When Alessandro [Michele] shared with me his wish to present the new collection in Paris, to pursue his France-inspired theme, I realized it was the best way to continue our creative tribute to France. We decided to show on Monday 24th September, the changeover day between the Milan and Paris Fashion Weeks, so as not to upset the presentation calendar. We will then return to Milan from February 2019.”- said Gucci’s CEO Marco Bizzarri.
The luxury label will present their Spring 2019 collection on September 24. This is a one-time only thing since the brand plans on returning back to Milan in February 2019. The decision caught many people off-guard, especially because Gucci used to be a regular at Milan Fashion Week. According to Bizzarri, the date is a “transition day between Milan and Paris Fashion Weeks to avoid impacting schedules”. The label will still host an event in the Italian fashion capital on September 19 at their Gucci Hub.
We are now going through the season of Resort 2019 collections. For these lines, brands tend to get creative and choose fascinating locations all over the world. The Florence-based label is expected to present their Resort 2019 line on Tuesday, May 30. The event will happen in the small city in the southern part of France called Arles. It is a UNESCO World Heritage Site with an amazing history and fabulous sites to offer.
Dior will show their cruise collection today in Chantilly, France, 40km north from Paris. Louis Vuitton decided to go with Saint-Paul-de-Vence as their location for this year. The event will happen on Monday, May 28. In 2017, Nicolas Ghesquière opted for a whimsical setting in Kyoto, Japan. Maria Grazia Chiuri took the Dior addicts on a trip to Upper Las Virgenes Canyon Open Space Preserve in Calabasas, California.
The fashion industry is getting inclusive in more than one way. Size, skin color and age are now the features that are not considered a limit anymore. More brands are accepting these standards and are including them in campaigns, on the runway and in all types of advertising material. Gucci is one of those luxury labels that sure knows how to stand out. For their latest jewelry and watch ads, the fashion house tapped the infamous Tippi Hedren. She is an iconic actress and renowned model from the 50s.
Almost half a century later, the 88-year-old stunner is coming back in the world of modeling with a Gucci campaign. Tippi is debuting the brand’s luxury Le Marché des Merveilles, Gucci Ouroboros and GG Running jewelry collections. You can also treat your eyes with the gorgeous G-Frame and G-Timeless watch lines. The pieces are just as opulent and glamorous as you would expect. The rings and bracelets are decorated with statement stones in green, pink, yellow and feature the signature double G logo. Watches come in fierce colors such as green, red and blue.
“Channeling an otherworldly spirit, the new #GucciTimepieces and #GucciJewelry campaign directed by @colin_dodgson tells the story of a fortune teller- famed actress #TippiHedren- reading the fate of young visitors wearing key pieces from the new collections.”- the brand announced the news on Instagram.
The gorgeous shots were taken by Colin Dodgson. They are also accompanied by a video that is a total pleasure to watch. The short video embodies Gucci’s mysterious spirit, while also presenting the jewelry in the best possible way. Tippi is the main protagonist, who portraits a fortune teller. Models Emily Unkles, Tex Santos-Shaw, Victoria Schons and Tom Atton, dripping in jewelry, visit Hedren in her opulently decorated room. Starting from the mesmerizing tablecloths, fabulous chairs to the luxury clothing, the brand knows how to leave an impression.
Amongst gilded gold chairs, silk table cloths, crystals and candles, #TippiHedren holds the attention of her young visitors as she practices the arts of palmistry and crystal ball reading. Discover more through link in bio. #GucciJewelry
#GucciTimepieces Creative Director: #AlessandroMichele
Art Director: @christophersimmonds
Photographer and Director: @colin_dodgson
Written by Emma Davies Performed by E.M.M.A @oiiiemma
A post shared by Gucci (@gucci) on
Tippi is also the mother of the popular Hollywood actress Melanie Griffith and grandmother of Dakota Johnson. It’s more than obvious that beauty runs in the family. The stunning 88-year-old Hedren was Alfred Hitchcock’s muse back in the day.
Last year Alessandro Michele tapped Dakota to star in his Gucci Bloom fragrance campaign. Now, the genius designer decided to make it a family affair. This is not the first time that the brand has featured an elderly model in their ads. In 2016, 79-year-old Vanessa Redgrave fronted Gucci’s Resort 2017 campaign.
Photo Credit: Gucci
One of the cool things about Gucci is that the brand has very Instagram-friendly campaigns. Considering that Instagram is the top social media platform right now, in a matter of seconds Gucci’s new releases pop on everyone’s feed. The latest campaign by the brand is another Instagram-focused project. The Italian fashion house teamed up with 15 female artists for the launch of its new fragrance Gucci Bloom Acqua Di Fiori.
The new perfume by Gucci carries a fresh scent with notes of jasmine, tuberose, and cassis buds. According to the brand, the scent is supposed to evoke self-discovery, youth, and coming of age, as well as female friendships. In sync with these theses, the female collaborators developed illustrations inspired by their personal feelings about the Gucci’s new perfume.
A fragrance is one of the most personal beauty products one can get and Gucci made sure to personalize the experience even more. Since every perfume smells and feels differently on different skin, the campaign for the Gucci Bloom Acqua di Fiori includes illustrations inspired by different situations. Every artist got the creative freedom to present her own view on the new perfume. The artists created a range of illustrations from story-based ones to black & white etches. Every piece of art is connected to the perfume, but the connection is shown in a different way. The illustrations share some similar motifs inspired by the brand and its new perfume, but each artist’s work is unique in its own way.
The female artists who are part of the Gucci Acqua Di Fiori campaign come from all over the world. Fee Greening, Joy Miessi, Emma Allegretti, Joana Avillez, Polly Nor, Frances Cannon, and Langley Fox Hemingway are among the collaborators on this project. The other artists will be revealed later on Gucci’s Instagram account. The brand is sharing their illustrations on separate Instagram posts with a short description.
Alessandro Michele undoubtedly did wonders with Gucci by reworking its logo and introducing a vintage yet up-to-date aesthetic to the brand. Michele is a huge admirer of art and history which can be seen in his designs. For the Spring 2018 campaign, the designer tapped the artist Ignasio Monreal who created artworks using Gucci’s designs. Later they collaborated on the collection “Gucci Hallucination” that featured Monreal’s artworks on a very limited number of t-shirts and sweatshirts. The ad material for the Gucci Bloom Acqua di Fiori perfume is another art-infused campaign.
Millennials’ favorite brand Gucci just announced another collaboration with the Spanish-born artist Ignasi Monreal. The luxury label has partnered with Ignasi on several occasions before, using his stunning digital artwork for their collections. This time, they will release an exclusive capsule that will feature nine T-shirt and nine sweatshirt designs. Each one of the pieces will be decorated with Monreal’s artwork.
Dubbed #GucciHallucination, the capsule embodies fictive and mythological vibes. You’ll see animals with human heads, mermaids, fairytale-inspired paintings and more. To celebrate the launch of the collaboration, the luxury brand and Monreal revealed a big art installation located in East London. The gorgeous painting is plastered over a wall on Brick Lane and it shows a lady opulently dressed in the brand’s clothing and dripping in logo jewelry. The whole art was inspired by a painting by Ignacio Zuloaga “Portrait of Señora de Garay” and by the story of Rapunzel. Ignasi’s murals are also all over Milan, New York, and Hong Kong.
In December last year, Gucci’s Alessandro Michele decided to skip the regular campaigns. He thought of a very innovative way to advertise his Spring 2018 collection. The designer tapped Monreal and used his digital paintings to present the designs. Michele and Ignasi reworked everyone’s favorite fairytales into sophisticated characters that wore Gucci’s spring 2018 garments.
The amazingly-talented artist also teamed up with the brand for the premiere of their Gucci Bloom fragrance. Once again he did all the digital paintings and promotional material. The luxury brand used the artist’s work on several other occasions including the holiday 2017 campaign and the Gucci Cruise 2018 collection. Ignasi is a true visionary, focused on surrealistic elements in his work. Michele and Monreal first met during the #GucciGram campaign back in 2015. And they seem to be the perfect match, considering they both have unique ideas.
The #GucciHallucination capsule will feature chic sweatshirts and T-shirts. It’s a limited-edition collection so the brand will only release 200 pieces of every T-shirt design, and 100 pieces of every sweatshirt style. Customers will get their goodies in an exclusive packaging that will also feature Monreal’s artwork. All of the garments will be labeled with a number. The color range includes orange, black, teal, soft pink, mint green, blue, mustard yellow, and more.
The #GucciHallucination capsule is available starting from today. You can shop your favorite items on the label’s official website Gucci.com. It might be hard to pick just one, so go ahead and indulge yourself because you deserve it.