Thrive Causemetics: Vegan Brand That Helps Women Thrive
In the sea of new makeup brands, Thrive Causemetics might not ring a bell right away. Honestly, it’s hard to keep track of all the people dropping makeup lines nowadays. However, you might want to know more about this unique beauty brand.
Thanks to this company, you can share your happiness when shopping for new makeup with women in need. Believe it or not, the brand is giving away half of its products for free. Thanks to its founder Karissa Bodnar’s motto “beauty with a purpose,” Thrive Causemetics is brightening up the days of women who go through tough times. Among the ladies who receive free makeup from the brand are those who are experiencing cancer, domestic violence and homelessness. It’s quite surprising that the brand gives away half of its profits in a form of makeup. However, for Thrive Causemetics it turned out to be an excellent business practice. Karissa Bodnar managed to turn this initially small business into a multi-million dollar company in just three years.
Thrive Causemetics’ tremendous success shows that the market is becoming a very socially-conscious place. Nowadays customers, especially millennials care where they spend their money and prefer to shop at brands that support a certain cause.
Besides the wonderful purpose behind the brand, the packaging is really something that makes Thrive Causemetics stand out. The products are packed in vibrant turquoise packaging that is hard to miss. The brand counts a range of 90 products including everything from eyeshadows and lipsticks to makeup brushes. The brand’s best selling product is the infamous “Liquid Lash Extension” mascara packed with “stay-put liquid fiber blend made with Korean plant extracts, and orchid steam cells to coax lash growth.” This mascara reportedly sells every nine seconds, which means Thrive Causemetics gives away one for free every nine seconds. Among the other power products is the brand’s “Infinity Waterproof Lash Adhesive” with long-lasting and harm-free formula (doesn’t contain sulfates or latex). According to Bodnar, Jessica Simpson is a fan of this lash glue:
She puts it on Monday in L.A., flies to New York for a week and keeps them on the entire time – which we don’t recommend.” Pretty impressive for a lash glue!
Thrive Causemetics just dropped a new product, the “Buildable CC Cream” with SPF 35 that was 3 years in the making. Karissa Bodnar describes the product as a miracle in a tube. There is a selfie challenge going on for a good cause. For every before-and-after selfie photo or video, the brand will donate “one product to help a woman thrive.” The brand also brings its customers to giving events from time to time, so they can be directly involved in the process of uplifting women in need.
Photo Credit: Thrive Causemetics