Celebrity beauty and fashion brands are more than thriving. The last few years were marked by the launches of companies founded by famous people. All of them are now extremely successful and more popular every single day. The fan-base out there is enormous, so all of these ladies, men, girls, and boys can’t wait to get their hands on the products made from their favorite celebrities. Serena Williams is the next one to join the club. The tennis legend is reportedly launching her own beauty company. Brace yourself, Kylie Jenner, competition is coming!
According to TMZ, Selena already filed the documents to the Patent and Trademark Office for her beauty brand. It will be called Aneres, which is actually Selena spelled backward. The tennis player first introduced Aneres in 2003, when it was supposed to be the logo of her clothing company. Since that never happened, Williams decided to use it for greater purposes.
“Cosmetic preparations for skin care; cosmetics and make-up; make-up removing preparations; colognes and perfumes; body lotion; skin lotions; bath soaps and body wash; make-up kits comprised of lipstick, lip gloss, eyeshadow, powder, foundation, remover, eyeliner, and mascara; hair shampoo; dry shampoos; hair rinses; hair sprays and hair gels.”- states the official record of the United States Patent and Trademark Office.
Selena is a real beauty and fashion maven. So far, she’s experimented with countless makeup looks, hairstyles, and even nail polishes both on the court and outside. So the chances are that her beauty line will be more than diverse. While most brands decide to start off with only several products, the legendary tennis player is going all in. According to the report, Aneres will include a full makeup line, body care line, hair care collection, fragrances and more. Maybe she’ll even introduce a collection of products meant for female sports players that are more long-lasting and can stay put through the whole game.
Coming out with an eponymous brand turned out to be a great business venture for celebrities. The beauty and fashion industry are more inclusive and more profitable than ever. We are talking about millions of fans that look up to their favorite actresses, makeup artists, sports icons, models every single day. So when they have the chance to buy something that these celebrities created, they don’t hesitate to give it a try.
For now, Serena still hasn’t shared any details on what we should expect. Stay put for more updates.
Selena Gomez has been a Coach girl for several years now. The brand tapped the star to win the hearts of the millennials since Selena has millions of young fans. Now they are taking their partnership a step further with a clothing line designed by Gomez. Last year, the singer and actress launched her own collection for Coach that included handbags and other accessories. She has been the face of many of the brand’s campaigns as well as a brand ambassador. Naturally, this partnership needed to expand into clothing.
As you probably know, Selena Gomez is the most followed person on Instagram. So, when she announces something like this, the internet freaks out. The star shared a close up of a what seems like a blush pink top or maybe dress with a label that reads “Coach x Selena Gomez”. She further revealed details in the caption of the photo:
“Fam, my second collection for @coach is going to include clothes! So grateful I got to work on this with @stuartvevers. Can’t wait to show you this fall.”
Since Selena has worn so many hats at Coach, it was about the time for her to drop clothing pieces with her signature. In an official press release, Gomez revealed that she had so much fun working with the brand’s creative director Stuart Vevers on her own clothing collection. Vevers also admitted that he enjoys designing with Selena because she has ” a strong point of view”. The designer has dressed the 25-year old stunner on multiple occasions. One of Selena’s most memorable style moments is her dreamy Met Gala gown with subtle embellishments, high center slit, and floor-sweeping train. The sublime gown was designed by no other than Coach’s Stuart Vevers.
The Coach x Selena Gomez collection will include ready-to-wear looks, jackets and more accessories that take inspiration from her chic personal style. According to the brand, each piece reflects her “unapologetically confident and powerful feminine spirit”. Selena and Vevers have been working on this collection for months now, but they still haven’t revealed a single look yet. All we got to see so far is the pastel pink piece with a lace trim. Hopefully, the duo will treat us with at least a sneak peek of what’s to come. The Coach x Selena Gomez collection won’t hit the stores until fall. We will have our eyes on Selena, Stuart Vevers and Coach to bring you all the latest updates.