Everyone’s favorite affordable brand, Glossier got a stamp of approval from one of the biggest stars in the music industry. During the Grammy Awards weekend, Queen B and Glossier low-key teased one of the brand’s latest products. So far no one knows what kind of release we should expect.
Celebrity makeup artist Sir John, who did Beyoncé’s makeup shared all of the products he used while creating her beauty looks, except for one. It all started when Glossier took it to Instagram and gave out hints that the superstar is the first one to test drive their new product. This detail left us all intrigued and eager to get more details as soon as possible.
When no one expected that such a big star as Beyoncé could be using the same makeup products as the rest of us, the signer proved everyone wrong. All of her makeup looks during the Grammy weekend were mostly done with affordable products by Glossier and L’Oréal Paris. The photo that caused all the buzz is from the Roc Nation’s pre-Grammy brunch, where Bey looked more than flawless. It was Sir John who first posted the photo, followed by a re-post from Glossier. The brand shared an interesting caption, that doesn’t reveal too much. It also gives just enough clues to keep us guessing all day long.
According to most fans, the new release is probably an eyeshadow. The first thing that points out in that direction is that Glossier placed the tag on Beyoncé’s eye. This was followed by an eyes emoji in the caption. The makeup guru, also used the same product for the night of the Grammys, when he paired a fierce cat eye with bold purple lipstick.
“I worked closely with Beyoncé and the team to create three very strong looks for each event and we wanted to make a major impact on Grammys night. The inspiration was Black Panther and if I describe the beauty look as ‘rebellion.’ She is wearing a large hat, sunglasses and strong hair so I wanted the makeup to compliment that. I was lucky enough to be one of the first people to try a new and exciting product from Glossier. Stay tuned to hear more but I LOVED using it on Bey all weekend.”- Sir John explained.
Whether it’s some type of eyeshadow, mascara or other eye product, only time will tell. Until then you can still copy Queen B’s glowing makeup look, by following John’s guide. Make sure to try Glossier’s Boy Brow to get bold brows like the singer. For a perfect skin, the renowned makeup artist used the Body Hero Daily Perfecting Cream and the Perfecting Skin Tint in Dark + Deep.
In the crowded world of beauty, it seems hard to even stand out. Celebrities, you would think, have fewer issues to promote their self-funded brands. Believe it or not, even at the very top, the competition is tough. Especially when you have stars from the ranks of Rihanna, and the infamous beauty mogul sisters Kylie Jenner and Kim Kardashian West in the game. In an unexpected turn of events, Rihanna’s Fenty Beauty is set to outsell the Kardashian-Jenner sisters’ cosmetics brands.
Fenty Beauty is only months old, but Rihanna‘s efforts for diversity brought it to the top. Among the other products, the star dropped a 40-shade foundation range inviting all people from the lightest to the darkest complexions to find their perfect shade. The other products from the brand were also adjusted to flatter all skin tones. With such a diverse shade range and products, Fenty Beauty immediately won our hearts. Numbers also speak in favor of Fenty Beauty’s diversity. The brand has the most of African-American and Hispanic consumers and a huge number of Asian consumers. In fact, white customers are the smallest portion of the brand’s shopper base, which makes it the most diverse one on the market.
Fenty Beauty has yet to reveal its revenues, but the online research firm Slice Intelligence was able to share details based on their researches. According to the firm, Fenty Beauty’s consumers are real beauty obsessives. The brand’s shoppers reportedly spend more on makeup than Kylie Cosmetics’ and KKW Beauty‘s shoppers. Rihanna’s buyers spend an average of $471 per year on makeup, while KKW Beauty’s shoppers spend $278, and Kylie Cosmetics’ fans spend around $181 per year on makeup products. Although Kylie Cosmetics has the highest sales for 2017, Fenty Beauty performed better on monthly basis since its launch. According to WWD, In September, when the brand first launched, its sales were five times Kylie Cosmetics’ sales. Furthermore, in the second month of operation, its sales were 34% higher than Kylie Cosmetics’ ones.
In August last year, WWD reported that Kylie Cosmetics would reach $1 billion in 2022. The launch of Fenty Beauty in September was most certainly a game changer. Now Rihanna’s beauty brand is expected to reach $1 billion even earlier than 2022. Slice also expects that Fenty Beauty would outsell both Kim Kardashian’s KKW Beauty and Kylie Jenners’s Kylie Cosmetics in the following months. The “Work” singer’s hard work to bring diversity in the beauty world along with high-quality products sure paid off.