Sofia Sanchez de Betak is an art director and fashion consultant that works on the road. The Buenos Aires-born and New York-based designer gathers impressions from all around the world, packs them in her suitcase and translates them into unique pieces of clothing. Sofia entered the world of fashion as a Junior Art Director for the famous fashion photographer Urko Suaya. Her second fashion move was with Time Out Magazine where she worked as an editorial designer, predominantly focused on travel publications.
Sofia left Argentina to lead Lloyd and Co’s creative team in New York. During her time in the agency and after that she had a chance to connect with influential companies in the fashion and beauty industry such as Estée Lauder, Just Cavalli, Tiffany & Co, Jimmy Choo, and many others.
Sofia has a history in modeling as well. She participated in campaigns for many haute couture brands such as Chanel, Chloe, Barneys, and others. Numberless leading fashion magazines from every part of the world had Sofia grace their pages.Vogue Magazine recognized Sofia’s unique sense for fashion and multiple times named her among the best-dressed women.
After years of engagement with the fashion world, Sofia felt the need to leave her own mark in the fashion industry. And that’s how her story as a designer begins. Sofia goes in the most unexpected locations around the world and teams up with local artisans to develop her designs.
For her latest collection, she went back to her roots in her native Argentina. Sofia will launch her first clothing collection Chufy on 1st of June.
The theme of her first project as a designer is South America. The collection will be based on Sofia’s impressions from her travels around the world. For the purposes of the collection, Sofia teamed up with local Argentine artisans. Her team was versatile including both young and perspective designers as well as established artisans. On the traditional silhouettes, she worked together with the young tailor Juan Hernandez Deals. To create the linen gaucho pants she partnered up with the well-known atelier from Buenos Aires, Aux Charpentieres. Her designs include magnificent hand-embroidery done by the artist Mercedes G‚Äö√†√∂¬¨‚à´iraldes. Her collaboration with local artisans resulted in around 25 ready-to-wear pieces of clothes and accessories.
Sofia explains the importance of working with authentic artisans for her collections:
“I collaborated with young and contemporary designers as well as with the traditional gaucho clothes-makers. I wanted to create a balance between them and I think it’s very important to preserve the knowledge of the artisans because it’s fading away in every culture.’
For her future work, De Betak wants to continue to travel and design locally. She is driven by the unique beauty that every place carries. First on her list are Japan and Kenya. She believes that every place has a different identity and her goal is to incorporate that influence into her designs.
Sofia’s collection prices start at $495 up to $2890 and her designs will be available for purchase in The Webster in Miami and Houston, Bergdorf Goodman in New York, Collette in Paris and on MatchesFashion.com.