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Fashion

Lottie Moss and Stella Maxwell Showcase Topshop Jeans for SS 2017

Topshop Jeans Spring/ Summer 2017 Campaign

It-models and rising starts Lottie Moss and Stella Maxwell got back together for Topshop‘s newest Topshop Jeans summer/spring 2017 campaign, the staples of which (available online at Topshop.com) got showcased by models Cami Morrone, Damaris Goddrie, Caitie Green, Jing Wen, Kiki Willems, Londone Myers, and Marjan Jonkman, too.

Topshop Jeans Spring/ Summer 2017 Campaign

Lottie Moss and Stella Maxwell are, in fact, just two members of Topshop Jeans’ new iconic squad, which this time around got captured by photographer Giampaolo Sgura, who is also one of Topshop’s most featured artists.

After showcasing the spring/summer 2017 campaign that was all about romanticism, Topshop decided to treat us to something casual, yet undeniably fancy, as its Jeans collections are always some of the most acclaimed and awaited, especially when it comes to springtime. Moss and Maxwell, along with Topshop’s glam squad, perfectly exude the collection’s day-to-day, edgy attitude, presenting a dream array of denim fashions one cannot help but fall in love with.

As usual, Topshop’s Jeans SS 2017 collection ad campaign shows a few trendy ways to style the proposals, here pairing them either with Nineties-inspired garments, such as cropped shirts, or total denim outfits that are to die for (and which we particularly adore when combined with a denim mini skirt). Topshop Jeans’ SS 2017 selection is, in fact, incredibly diverse, with a style available for every taste.

Topshop Jeans Spring/ Summer 2017 Campaign

First and foremost, we have to take a deeper look at that gorgeous array of denim jackets and shirts. Embellished with shredded effects or tactic cut-outs, Topshop Jeans’ range of denim shirts and jackets is basically an abounding amount of absolute must-haves, which will quickly become anyone’s springtime wardrobe essentials.

The actual jeans line, on the other hand, is probably even more surprising, as it consists of a multi-faceted range of completely different figures that are perfect for any kind of silhouette. As a whole, the Topshop Jeans spring/summer 2017 collection appears to have a particular fascination with the high-waisted figures, which were this time around included in almost every different model.

Topshop Jeans Spring/ Summer 2017 Campaign

The cropped cuts also seem to be one of Topshop’s must-haves for the summer 2017 season, especially when applied on the ultra skinny jeans. Mom jeans and slightly flared jeans are available, too, meaning that if you are looking for the extra high-street factor to infuse your outfits with, Topshop Jeans has got you covered all spring and summer long!

Topshop Jeans Spring/ Summer 2017 Campaign

Photos courtesy of Topshop

Fitness & Diet

Model Liza Golden-Bhojwani Ditched Her 500-Calories-a-Day Diet and Gained Weight to Be Healthier

Model Liza Golden-Bhojwani

Model Liza Golden Bhojwani decided to share her body conscious story with the world, and the ripples of positivity and insight that will result from her story are likely to help a lot of people. In the posts on Instagram, Liza elaborated on more than just her modelling career and her weight maintenance, but how being healthy feels for her now.

Model Liza Golden-Bhojwani

It was a revealing and sensitive set of posts that informed people of her personal experiences without throwing a single person under the bus. She did, however, express love and gratitude for her husband who helped her to love the healthier version of herself. Her timeline was clean and clear, covering the break from her incredibly restrictive diet and the results over the following fashion week runway shows.

The whole recounting of the experience did not once lose its personal accounting or lose focus and Liza Golden Bhojwani was very clear on how her body consciousness has changed and how she feels that her life has improved. We learned how the peak of her career had her so meticulously maintaining her weight with such unrealistic goals that she was only ingesting 500 calories a day ” rigidly.

Unable to maintain a diet that barely kept her body fuelled she lost consciousness while making herself a meal, recounting the experience to us and telling us all exactly how that felt. The decision to “call it quits with the diet and workout regimen I was put on and… do it on my own” Liza recounts similarly to an awakening.

The intimate view of how the weight gain was perceived gradually began to affect her mentally. She bravely explained how the restrictions she had to place on herself in order to maintain a successful high fashion career made her feel more disconnected from the fashion and modelling world she’d loved so much previously.

Model Liza Golden-Bhojwani

She went from feeling incredible and experiencing the ‘serious adrenaline rush’ that high fashion modelling gave her to saying: “I had seriously just given up on my short lived high fashion career, because I just simply could not hack it.” This was back in 2012.

By 2014, modelling began to glitter and call to her again and Liza began watching what she ate again ” but in a much more responsible way. Liza said: “I wanted in again, but in a much healthier way,” she recalled. “And I did just that, I worked my a** off day in and day out in the gym. I was strict about my diet, but I wasn’t fully starving myself like I had two years ago, I was eating more but I still kept a diary of exactly what I ate everyday and I would tally up the calories at the end of the day.”

This method worked out much better for her; she was fit and healthy but not where many of the brands wanted her to be. By 2016 she (and her dogs) had relocated to India, giving up New York and traditional modelling standards deciding to model what she wants, how she wants, with support and love in her corner.

Liza Golden Bhojwani’s final decision is one that is not only respectable, but also inspiring. She said: “I do it solely for myself, not for my job anymore. I eat what I want and I feel no guilt. And for me that’s a good feeling. Maybe I wasn’t made to be on the covers of magazines and shooting the biggest and best brands, but I was made for a reason. I do deserve to be happy and feel fulfilled. We all do.” She’s right!

Model Liza Golden-Bhojwani

Photos courtesy of @lizagoldenreal

Accessories

Lady Gaga Channels Her Elegant Side in Tiffany & Co. SS 2017 Campaign

Lady Gaga in Tiffany & Co. SS 2017 Campaign

Here we are with the ad campaign everyone is talking about, i.e. Lady Gaga‘s Tiffany & Co. SS 2017 commercial! Released this week, the Tiffany & Co. Hardware SS 2017 campaign helps Lady Gaga channel her most elegant side, also thanks to iconic fashion photographer David Sims’ incredible artistic skills (most recently, he also shot Marc Jacobs’ spring 2017 ad campaign, too), as well as former Vogue editor and now stylist Grace Coddington’s talent.

Lady Gaga in Tiffany & Co. SS 2017 Campaign

Announced as Tiffany & Co.’s brand ambassador a few months ago, around the same time when the artist surprised us with an epic Super Bowl performance, Lady Gaga appears as a natural fit for the luxury brand, whose designs and styles have always been synonymous with elegance and delicacy.

For these reasons, Tiffany & Co’s campaign with Lady Gaga could be described as the epitome of simplicity, with the 31-year-old musician channeling two different timeless outfits that enhance both her beauty and the items from Tiffany & Co.’s spring/summer 2017 collection.

“I love Tiffany HardWear because it’s different and elegant ‚Äö√Ñ√∂‚àö√ë‚àö√Ü but it’s not what you would expect of elegance. That’s like me I think‚Äö√Ñ√∂‚àö√ë‚àö√ÜI’m a bit different,’ said Lady Gaga in an official statement. “To me, Tiffany is definitive and iconic, yet continues to push and evolve with the times.

In the campaign’s pictures, Lady Gaga is seen donning either a classic silk collared blouse, or a minimal black turtleneck, with the pieces from this latest hardware collection of Tiffany & Co.’s being inevitably accentuated by the compositions of the photos.Throughout the campaign, Gaga rocks everything from a minimal necklace to a gorgeous and elegantly flashy pair of triple-drop earrings, which we bet will quickly become one of this spring’s must-have statement jewelry pieces. The campaign even takes the time to focus on an imposing 18-karat goldwrap bracelet that we are sure is destined to become Tiffany’s next it-item.

Lady Gaga in Tiffany & Co. SS 2017 Campaign

To give us a better perspective about Lady Gaga’s relationship with Tiffany & Co. and generally with jewelry, Sims also shot a video for the campaign, in which Lady Gaga, of course, had to release empowering messages for us all.

“I think that jewelry, like all other accessories, can give you the chance to pump up the volume,’ Lady Gaga stated in the campaign’s short video. “It’s a misconception that a man or your lover has to buy you jewelry. I think a woman can buy herself jewelry and put it on with dignity.’

Tiffany & Co.’s Hardware SS 2017 collection will be available in stores starting from April 28th, and online at Selfridges from May 2nd.

Photos courtesy of Tiffany & Co.

Beauty Tips

11 Best Makeup and Skin Care Products for Oily Skin

Best Makeup and Skin Care Products for Oily Skin

Finding the best makeup and skin care products for oily skin can be tough. The market, especially, is rife with misinformation and products that just mess up oily skin. Instead of balancing it and making it look beautiful, too many products are way too harsh, stripping it of moisture and leaving it dehydrated.

Best Makeup and Skin Care Products for Oily Skin

There are a few tricks to choosing the best skin care for oily skin ” skin care that will leave your oily skin radiant, hydrated, and matte. Choosing makeup for oily skin is a little bit easier. In fact, those with oily skin can sometimes have an easier time getting a flawless makeup look than those with dry skin!

What is Oily Skin?

While breakouts, blackheads, and redness often come hand in hand with oily, they are not signs of oily skin. Oily skin is skin that overproduces oil due to overactive oil glands. Oily skin usually looks somewhere between a little shiny and like a total oil slick.

Those with oily skin will have larger pores, especially in the T-zone. Despite the oiliness, this skin type can still become severely dehydrated, especially because people with oily skin types tend to use very harsh cleansing agents. Flakiness, tightness, and rough texture, despite the oiliness, can be signs that your oily skin is dehydrated.

Best Skincare Routine for Oily Skin

The secret to maintaining beautiful skin is having an excellent routine with the best skin care products for oily skin. A routine like this will keep your skin glowing, healthy, and balanced.

AM:

1. Wash skin with gentle, non-stripping cleanser that is pH balanced (I’ll have some recommendations coming up). I find using a cotton pad or a face cloth helps the process along and gives a more thorough cleansing.

2. Apply an alcohol-free toner rich in powerful active ingredients that will also improve the penetration of the products you apply on top.

3. Apply a light moisturizer with nourishing non-comedogenic ingredients. Bonus points if it also has a high SPF. If it doesn’t, apply a sunscreen next.

4. Follow with your makeup routine.

PM:

1. Remove makeup with a creamy or oil based makeup remover and a cotton pad or face cloth.

2. Do a second cleanse with a light, pH balanced cleanser.

3. Apply a toner or serum laden with actives ” preferably something different from what you use in the morning. This is a good step for your chemical exfoliant.

4. Finish off with a light moisturizer, or skip it altogether and just use a serum.

It Is True That I Can Balance My Skin’s Oil Production?

The ONLY way to minimize the amount of oil the oil glands produce is by taking isotretinoin orally. There is absolutely no other way, especially not with a topical product that will make your skin produce less oil. As time passes and as you grow older, your skin will naturally stop producing as much sebum as it did in your youth.

Some people notice that their skin seems to behave better when they keep it hydrated ” they misunderstand that to mean that by moisturizing their skin, they are somehow “balancing their oils’, and slowing their oil glands overactivity. In reality, our skin’s mechanisms are much harder to change. Instead, it is just that moisturized skin has healthier barrier functions, so it looks overall healthier, smoother, and clearer, and makeup lasts longer on top of it.

Best Makeup and Skin Care Products for Oily Skin

How to Get a Flawless Matte Base That Will Last All Day

The secret to perfect makeup for oily skin is layering and powdering. What you want to do is create a flawless and impenetrable base by using products that work together to become immovable. I have some amazing product suggestions, but this is how you get it done:

1. Start with a mattifying, silicone based primer. This will fill in your pores, instill a mattifying effect, and create a cushion between your foundation and skin,

2. Apply a super thin layer of a cream based foundation, all over the face. My favorite way to apply cream foundation is with a damp beauty blender. If you are using a creamy foundation, a stippling brush is best for applying, and you can wipe off and blend away the excess with a damp beauty blender or sponge.

3. Next, apply your concealer only on the parts of your face where you needed additional coverage. This can be under the eyes, on blemishes, around the nose, or around the mouth.

4. Now is the crucial part, when you ensure that your makeup will not move no matter what happens. This is the part where you powder with a mattifying powder that will keep you shine free, and your makeup forever lasting. Apply your face powder with a thick powder brush or kabuki brush.

Swirl your brush in the powder, tap off the excess, and stipple it onto the skin, rather than brushing it. By tapping the powder into the skin you are fully setting your foundation, making sure that it will stay put even through sebum and sweat throughout the day.

5. The last place where you need to get things truly primed and set is the eyes. Apply a thin layer of eye makeup primer before passing on to the eyeshadows, mascara or eyeliner.

11 Best Makeup and Skincare Products for Oily Skin

1. Boscia Detoxifying Black Cleanser

I’ve mentioned earlier that for oily skin types, a cleanser with a low pH is mandatory. This cleanser from Boscia has a 5.5 pH, which is perfect to balance the skin, cleanse it, and prepare it for the next steps.

This cleanser provides a deep cleansing with a touch of black charcoal, while vitamin C and licorice root extract brighten the skin. This is one of the best skin care products for oily skin because it is somehow able to tighten and minimize the pores, while leaving the cleansed skin otherwise soft and hydrated.

Be warned, it does warm up once it comes into contact with the skin. It also contains a bit of glycolic acid, but don’t expect this to replace a dedicated chemical exfoliant. You can purchase this cleanser from Sephora.

Best Makeup and Skincare Products for Oily Skin: Boscia Detoxifying Black Cleanser

2. Julep Love Your Bare Face Hydrating Cleansing Oil

Yes, that’s right, a cleansing oil for oily skin! There is nothing wrong with oil ” quite the opposite. Since like has an affinity for like, oil based cleansers actually do an excellent job of binding to the skin’s sebum, allowing it to be effectively removed.

This oily cleanser’s primary ingredient is grape seed oil, an oil known for its mattifying and pore-minimizing properties. There is also green coffee bean oil, an antioxidant rich ingredient that invigorates the skin, and rosehip fruit oil, an oil-loaded with beta carotene, which is also widely considered the best acne-clearing oil.

You can use this for a nighttime double cleanse, as well as in the morning as a light cleanser. Pick it up at Ulta.

Best Makeup and Skincare Products for Oily Skin: Julep Love Your Bare Face Hydrating Cleansing Oil

3. Peter Thomas Roth AHA BHA Acne Clearing Gel

My obsession with chemical exfoliants is well documented, but for oily skin types it can be especially beneficial. Regular exfoliation will keep your pores clear, and over time it can actually make them look smaller!

This gel is a heavy-duty product with both 2% salicylic acid (an exfoliant that also keeps acne away), and 10% glycolic acid (this acid penetrates deep to seriously improve skin texture).

While there are some lightly hydrating ingredients here, chances are you’ll still want to apply a light moisturizer on top. You can buy this exfoliator at Ulta.

Best Makeup and Skincare Products for Oily Skin: Peter Thomas Roth AHA BHA Acne Clearing Gel

4. Philosophy No Reason to Hide Multi Imperfection Transforming Serum

So I really like how philosophy’s product names are not capitalized ” their names are just so understated, while their products are serious contenders. In addition to having some previously mentioned salicylic acid to lightly exfoliate and deal with acne, this serum includes my favorite pore-erasing ingredient: niacinamide.

Other active ingredients in here are all about protecting and brightening your oily skin ” because, after all, oily skin can still suffer from sun damage and premature aging. It is super light, so it won’t leave a greasy residue.

The skin absorbs it quickly, and you just know that it penetrates deep. You can purchase this lovely serum from Nordstrom.

Best Makeup and Skincare Products for Oily Skin: Philosophy No Reason to Hide Multi Imperfection Transforming Serum

5. MAC Blot Powder

I’m usually not a big fan of MAC products, but this powder is true perfection. The big misstep when it comes to makeup for oily skin is applying powders that are too heavy. This pressed powder perfectly sets foundation and creates a matte finish, without ever looking cakey or dull.

It includes a little bit of oil-absorbing kaolin clay, which explains why it works so well. While this powder has been on the market for a long time, the original translucent color didn’t really work for all skin types. Nowadays, there are 5 different colors, so you could find a match with ease.

This blotting powder is very lightly pigmented, so don’t expect it to give you coverage ” it’ll just match your foundation nicely. Pick up the Blot Powder at Nordstrom.

Best Makeup and Skincare Products for Oily Skin: MAC Blot Powder

6. Mario Badescu Rose Hips Nourishing Oil

That’s right, rosehip oil is one of the best skin care products for oily skin. You can quote me on it. This incredible oil is oh-so-skin-rejuvenating, because it is just loaded with vitamins and nutrients. It is also super light, and primarily contains non-comedogenic fatty acids.

After regular use, many people notice acne and blemishes totally disappearing, likely thanks to a bit of tretinoin that naturally occurs in this oil. You can use this skin care oil every day, as a final step in your evening routine.

It is especially wonderfully layered over thinner serums. You can purchase it from Ulta.

Best Makeup and Skincare Products for Oily Skin: Mario Badescu Rose Hips Nourishing Oil

7. Shiseido Urban Environment Oil Free UV Protector Broad Spectrum SPF 42

I always say that sunscreen is the most important skin care product, and this is also true for oily skin types! However, finding a great sunscreen for oily skin can be tough. This offering, from Shiseido, offers amazing protection, a matte finish, no white cast, and even some skin care benefits. It’ll leave your skin looking matte, while some silicone will help reduce the look of your pores.

You can layer it over a serum in the morning, and totally skip your moisturizer step. You can pick it up from Nordstrom.

Best Makeup and Skincare Products for Oily Skin: Shiseido Urban Environment Oil Free UV Protector Broad Spectrum SPF 42

8. Estee Lauder Double Wear Stay In Place Makeup

A great light or medium coverage foundation is not hard to find, even with an oily skin type. Disaster can easily strike when you apply a full coverage number, especially when your oily skin and large pores are already prone to that cakey look.

When it comes to full coverage makeup for oily skin, there is probably not better than the Double Wear foundation. This liquid foundation has a matte finish but doesn’t catch on flakey or dry spots, and it never ever oxidizes.

True to its name, it stays in place, and keeps your skin from getting greasy (especially if you pair it with a good primer, but it’s not mandatory). This foundation comes in 36(!!!) shades, so you are sure to find a perfect fit. You can purchase this from Sephora.

Best Makeup and Skincare Products for Oily Skin: Estee Lauder Double Wear Stay In Place Makeup

9. Too Cool For School Dinoplatz Dear Brachiosaurus Blotting Paper

While powder does a great job mattifying the skin, if too much is applied the skin starts looking cakey. Instead, it is much better to use blotting papers. They take away the shine, without leaving a drop of oil behind.

While technically, even the Clean & Clear Blotting Sheets will do the trick, if you’re going to be pulling some paper out of your purse and tapping your face with it, it’d better look friggin’ cool. These blotting sheets come in an adorable carrying case with a built in mirror, and a puff with an adhesive layer that you can pull out and tap onto your face without ever touching the sheets.

Functional and beautiful, this is one of the best makeup products for oily skin. Buy it from Sephora.

Best Makeup and Skincare Products for Oily Skin: Too Cool For School Dinoplatz Dear Brachiosaurus Blotting Paper

10. Hourglass Veil Mineral Primer

Silicone based primers are a must for any lady battling oily skin. A layer of primer before foundation will help keep the skin from getting shiny, while also extending the life of your foundation.

The moment after applying this primer you’ll notice that your pores become nearly invisible, and a few moments later when you apply your foundation you will be so impressed with how smoothly and easily it glides on.

Another fun bonus is the SPF in this primer. SPF 15 is not quite enough for a sunny day out, but on cloudy days it more than suffices. You can purchase this primer from Sephora.

Best Makeup and Skincare Products for Oily Skin: Hourglass Veil Mineral Primer

11. NARS Pro-Prime Smudge Proof Eyeshadow Base

Those with oily eyelids know the struggle of keeping eyeshadow from creasing. You create a gorgeous eye look in the morning, and by lunch everything is smudged and messy looking. Maybe you’ve even used a primer ” a primer that everyone’s been raving about.

But what you really need is a primer made to deal with oils, not just sweat or water. This eyelid primer from NARS deserves all the raves, because no matter how oily your eyelids get, your eyeshadow will not move.

Just a small dab is all it takes for perfect eyes. You can purchase this eye primer from Sephora.

Best Makeup and Skincare Products for Oily Skin: NARS Pro-Prime Smudge Proof Eyeshadow Base

Do you have any secret remedies that help you deal with oily skin? Have you given any of the products on this list a chance? What did you think? Please comment and share your thoughts!

Photos courtesy of @esteelauderrussia, Sephora, Nordstrom

Don’t miss: How to Balance Combination Skin

How to Choose the Best Makeup Primers for Your Skin Type

Accessories

Kristen Stewart Stars in Chanel’s Gabrielle Campaign

Kristen Stewart in Chanel Gabrielle Campaign

The Chanel Gabrielle campaign is being fronted by Chanel’s long-term brand ambassador Kristen Stuart. The new campaign reveal showed off the different versions of the Chanel bags with the signature Chanel hardware, interesting color combinations, thin straps, quilting and metallic chain details. The Chanel Gabrielle bags can be purchased at Neiman Marcus, but as is the case with Chanel, be prepared to pay a pretty penny.

Kristen Stewart in Chanel Gabrielle Campaign

Though Kristen Stewart has been fronting the campaign so far, Cara Delevingne, Caroline de Maigret and Pharrell Williams will also be featured in the official campaign.
Check out the different Chanel Gabrielle bag options below!

Chanel Gabrielle Hobo Bag

The Chanel Gabrielle will come in several different colors: Black and White, Silver and Red with Light Blue and Navy. The $3,600 price tag shows off the dexterity of shiny calfskin leather in different colors. The dimensions of the bag are everyday reasonable with at 8.3″H x 11″W x 3.9″D.

Chanel Gabrielle Hobo Bag

Chanel Gabrielle Large Hobo Bag

The Chanel Large Hobo Bag will be one of the more popular choices ” hobo bags usually are. For this bag, with measurements of 10″H x 12.2″W x 3.9″D, it can hold plenty while looking cute. The difference between the smooth and aged calfskin leather and textures provided by the quilting and the silver tone chain will last beautifully, but it is easy to understand the $4000 price tag.

Chanel Gabrielle Large Hobo Bag

Chanel Gabrielle Large Shopping Bag

The Chanel Gabrielle Large Shopping Bag is the big body option that those who love bigger bags are definitely going to be reaching for. At $4100 this bag has seriously respectable dimensions at 12″H x 13.8″W x 5.1″D and comes in the Beige & Black.

Chanel Gabrielle Large Shopping Bag

Chanel Gabrielle Purse

The makeup of the Gabrielle purse will stay consistent, utilizing smooth calfskin and aged calfskin leather for the quilting and overall design. Here the signature Chanel hardware actually has the handles of the bag going through it. It is an interesting detail that makes this purse a great carry around option. The Chanel Gabrielle purse is retailing at $3400.

Chanel Gabrielle Purse

Chanel Gabrielle Small Hobo Bag

Retailing at $3200, the Gabrielle small hobo bag is cute and classic in beige and black or all black. The benefit to the small hobo bag is that it is not huge, but the design makes it spacious on the inside. The shape of the bag with dimensions 5.9″H x 7.9″W x 3.1″D means that an organized bag could hold plenty, not to mention that ” it’s a Chanel! The hardware on this bag is both silver tone and gold with an interlocking C signature Chanel logo on the zipper pull.

Chanel Gabrielle Small Hobo Bag

Chanel Gabrielle Backpack

The teardrop shaped Chanel backpack is made of smooth and aged calfskin and detailed with silver tone metal hardware that makes up the chain and interlocked signature Chanel Cs. The bag comes in all black and beige and black. As backpacks by Chanel go, this one is respectably sized at 9.1″H x 9.1″W x 4.5″D. The Chanel Gabrielle backpack will retail for $3000.

Chanel Gabrielle Backpack

Photos courtesy of Chanel

Fashion

Massimo Giorgetti Leaves Emilio Pucci

Massimo Giorgetti Leaves Emilio Pucci

Massimo Giorgetti just parted ways with Emilio Pucci, officially leaving the Italian fashion house after joining it roughly two years ago. Massimo Giorgetti, who succeeded former creative director Peter Dundas (who recently left Roberto Cavalli) in April 2015, initially had a three-year contact with Emilio Pucci, but both parts decided not to renew it, making Giorgetti’s departure effective starting from this month.

Massimo Giorgetti Leaves Emilio Pucci

“We have decided in total agreement to end the partnership,’ Pucci’s chief executive officer Mauro Grimaldi stated. “I would like to thank, personally and on behalf of the company, Massimo Giorgetti for the great professionalism shown during these two years of collaboration.’

Rumors that Massimo Giorgetti was about to leave Emilio Pucci actually began circulating earlier this month, with WWD sort of confirming them via exclusive close sources. As for everybody’s suspects, they were actually confirmed: Massimo Giorgetti’s departure from Emilio Pucci has a lot to deal with his very own fashion label and project, namely MSGM, launched by the Italian fashion designer back in 2009.

“This experience with Emilio Pucci, one of the most representative and historic brands in fashion, was an inspiring journey, which has also contributed to my professional growth,’ Massimo Giorgetti declared in an official press note. “Today, my brand needs more and more of my attention and all of my energy. I would like to thank Laudomia Pucci, the LVMH Group, [chief executive officer] Mauro Grimaldi and all the Emilio Pucci’s team, for supporting me in this beautiful adventure.’

Massimo Giorgetti had an experimentally thrilling two-year period at Emilio Pucci, indeed, as ever since showcasing his very first collection, the Italian designer has never missed a chance to surprise us with a well-built mix of standard Emilio Pucci prints and signature styles, combined together with his own personal take on high-street wear. Giorgetti surely enriched the Florentine fashion house with a plethora of colorful styles and even conceptually deconstructed fashions, for which he has been actually criticized from those who are still more bonded to Emilio Pucci’s traditions.

We bet Massimo Giorgetti will now be able to fully focus his psychedelic stream of consciousness on his independent label that, under these premises, could easily become one of Italy’s most iconic fashion brands in the years to come.

So, who will follow in Massimo Giorgetti’s footsteps? According to WWD, the fashion house “has already interviewed a host of candidates’, so chances are we could get the new name within months! As seen with other fashion houses such as Chloé and Marni, however, Emilio Pucci’s new creative director could be a relatively new, fresh-faced name to the industry too, so trying to predict who will be appointed could be hard, this time around!

Photo courtesy of @massimogiorgetti

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