Raquel Zimmermann for Isabel Marant Spring 2016 Ad Campaign
It’s no secret that supermodel Raquel Zimmermann is able to transform herself for any photoshoot, and to see her tapped for Isabel Marant‘s spring/summer 2016 campaign is such a treat. The Brazilian model was photographed by Inez and Vinoodh, and the result was a quirkily androgynous set of pictures that captured the best aspects of the designs. For the past two seasons, Isabel Marant has featured Natasha Poly, so this transition likely has something to do with the way the designer wanted to portray the clothes, which definitely came across as being masculine.
The designs in the Isabel Marant spring/summer 2016 collection were inspired by a mixture between streetwear and Northern India, and for the campaign, the photographers made sure to showcase the variety of metallics and structure used. The beauty of Marant’s most recent line is the clear inspiration and how well it translates via the fringed and otherwise embellished fabrics.
It doesn’t matter what viewers think about the individual clothes in this particular campaign. A particular strength of Zimmermann is her ability to create a whole character and story for the clothes she is wearing, while maintaining a distinct level of high fashion. And that’s the main thing that this collection exudes: high fashion, exceptional, expensive (among other synonyms).
The directors’ choice to cover Zimmermann’s hair in this campaign shows that there were steps being taken to add emphasis to the clothes (of course, they wouldn’t want the apparel to be overshadowed by the model who was wearing them!). This is especially the case with the more modest inspiration Marant chose to employ for this particular collection.
There is generally not much correlation between metallics and an accessory like a fedora, but in this instance, Marant used this combination to push her leaning toward masculinity and androgyny. The most notable trait about the Isabel Marant spring 2016 campaign is its laid back vibe, which plays well against Zimmermann’s push for high fashion. Whether or not this was a decided upon juxtaposition, it really worked for the betterment of the campaign.
It may also be a result of the rumored changes that will be coming to the brand in the next year. It was a change of aesthetic for the Marant to incorporate such laid back clothes, but it was certainly a welcome one. The jetsetting women of today have often been the brand’s target, thus adding in some sense to the fact that these clothes appear to be both comfortable and stylish.
And who better to model this relaxed-chic vibe than a versatile model like Zimmermann. And so, regardless of what is actually going to come for the brand in the next year, we can see here that the integrity of the apparel will not be lost. Change isn’t always a bad thing, and quite the contrary in this case, we should embrace it.
Photos courtesy of Isabel Marant