Marc By Marc Jacobs Folding Into The Main Line
We have been hearing the rumours for days now. From even before the debut of the Marc by Marc Jacobs fall/winter 2015-2016 collection on New York Fashion Week runway, we were catching snippets here and there about how this line was in for some major changes. What we did not fully expect was the fact that the Marc by Marc Jacobs line will be discontinued and absorbed into the main line, though an official comment on this fact is yet to be given by those in charge of the fashion brand. To date, this line was headed by design duo Katie Hillier and Luella Bartley, essentially creating the more youthful and less costly versions of garments that were in line with the Marc by Marc Jacobs ideal. Now, it seems that the main house will expand its offerings and absorb the sister line into itself, ensuring that we never lose that youthful edge but are offered contemporary and luxury items at their corresponding price points. While the helm will have Jacobs himself steering, we are unsure what will happen to Hillier and Bartley.
It appears that there will be a wide range of merchandise available now, at all different price points; the idea is not to lessen the product range at all, but to unite them all under a single voice and aesthetic, and later expand what is available to the mass market overall. This is an initiative that has been in development for a time now, since October 2013, when Jacobs left Louis Vuitton to focus on his eponymous brand.
There were so many things we loved about the Marc by Marc Jacobs line:
‚Äö” The concentration on representing youth has been very appealing to the masses, as they require a whole different sort of attention to detail than their older counterparts. Since spring of 2001, Marc by Marc Jacobs has catered to the needs of the teenagers and young adults instead of the older crowd flocking to its main line.
‚Äö” The MBMJ girl, for she is not a woman yet, has always been an interesting mix of strength and wallflower, though never one to be discredited or underestimated.
‚Äö” The brand has also explored different types of girls with a whole lot of power and strength, from the skater park talents to the riot princess to the ladies in ninja mode; they have always raided the fashion street style scene.
‚Äö” It concentrated on the average girl and has given aspiring models plenty of opportunities to make themselves known to the brand, while also being supported by some of the coolest girls in town (includes Winona Ryder).
‚Äö” Those beauty looks have also been winners overall, such as the mini buns in the center of the hair from the spring season’s collections of 2014.
‚Äö” It has also been super entertaining to see some of the top models in the world appear on the clothing line’s runway shows again and again, year after year, as if it was the easiest thing to do to snag those gorgeous women.
In general, we would like to say that the Marc by Marc Jacobs diffusion line will be missed greatly. We are a bit worried about the revenues that will be cut down for a while as well, considering the fact that the MBMJ brand made up about 70% of it. We are curious to see how things will pan out in the long run, but while we are waiting, we can go ahead and grab some of those pieces that we had been saving up for already, including the spring 2015 shoes featuring the spotted high top sneakers, perforated leather espadrilles, holographic heeled sandals, glitzy oxford lace-ups, floral print pumps and those super awesome lace-up boots with the zigzag soles that almost look like you are on skates. While the price for those may be pretty steep for the average young woman to afford, the incredible look makes for a rather cool addition to the closet you have been stocking up for the year already. We might even grab those baby blue rubberized Chelsea boots that go for about the same price point. After all, who knows what will make it back onto the shelves after the line has been dissolved and which pieces will be lost in the sands of time forever.
Photo courtesy of Stylebistro